Eral New Image Landing Shanghai Hongqiao Railway Station, A Number Of "Eral" High-Speed Rail Is About To Start.

Nowadays, China high-speed rail with "world speed" has become a bright business card made in China, and it also promotes the high-speed rail station and the high-speed rail train to become the high-quality carrier for brand display.

As the leader of China's fashion down garments, Eral is in line with the trend. We hope that through high-speed rail, this media will profoundly affect the consumption choices of its mainstream population and further enhance the brand's popularity and influence.

Eral has set off a wave of domestic down fashions in an informal fashion of feather and down. Since August 24th, the brand new image and the 2018 winter fashion down jacket have officially appeared in ShangHai HongQiao Railway Station and met with a wider range of consumers.

Eral 2018 autumn and winter fashion blockbuster unveiled

As an integral part of Shanghai Hongqiao comprehensive pport hub, ShangHai HongQiao Railway Station is the most important railway passenger hub in East China and the largest passenger station. It operates 561 high-speed trains and motor vehicles every day, and the passenger volume of high-speed rail in 2017 reached 127 million 750 thousand.

Relying on such a large flow of high-quality carrier, can effectively improve brand exposure.

In August 24th, the image of Eral's 2018 autumn and winter appeared in the large screen just above the ticket gate of the departure hall of ShangHai HongQiao Railway Station.

As we all know, the waiting hall is the most concentrated and longest residence area of passenger flow, and the ticket covers cover different railway lines, so that the brand image of Eral can be disseminated to a wide range of people, so as to achieve high-intensity exposure, so that more consumers can enhance the brand awareness and memory depth of Eral.

Eral's 2018 autumn winter blockbuster hits ShangHai HongQiao Railway Station

"18 to 35 years old, urban women who have strong demand for personalization and fashion are the main consumers of Eral.

According to our market survey, high-speed rail is a preferred way of travel for this group of people. Therefore, we choose high-speed rail advertising, hoping to attack the target consumer groups directly.

According to the head of Eral brand operation,

This is the starting point of the launch. From now until next February, the image of Eral's autumn and winter will also appear at Beijing South Railway Station, Ji'nan west station, Zhengzhou east station, Shenyang Railway Station, and Changsha Huanghua Airport.

In addition, Eral will also launch a brand name train, which will be poster, table board sticker and car door sticker on HTL train line of Shanghai, NInghang, Shanghai Hangzhou Ningbo, Shanghai Kunming and Hu Hanrong.

Electronic screen, brand sky screen and other forms to carry out a full range of brand promotion, and expand brand awareness.

In recent years, Eral has entered the rapid development track with its outstanding design advantage and brand comprehensive strength. The sales network is all over the country. At present, it has formed the six major marketing areas in Shandong, northeast, central, East China, Southern China and northwest.

The rapid development is inseparable from the clear brand operation strategy.

At the 2018 autumn and Winter Conference held a few months ago, Eral announced its 2018 brand operation strategy and the 2018 autumn and winter retail plan.

The launch echoed Eral's market plan. Beijing is the capital, Shenyang.

Changsha and Chengdu are the capitals of their respective provinces, which are the core cities of Eral north, central and western regions.

"In 2018,

Will continue to create fashion

In order to perfect the single product, deepen the four seasons operation strategy at the same time.

Cai Guoqing, general manager of Eral, said: "we will implement top-down strategy from top to bottom, through continuous commodity innovation, increasing investment in brand building, upgrading merchandise, upgrading terminal image, upgrading channels, terminal operation and service capacity building, quality upgrading and other effective ways to enhance terminal operation capability, so that Eral brand can get a new round of leapfrog development and upgrading."