Star Traffic Bonus Remains Adidas'S First "Online Celebrity" In The World

　　 Adidas The signed traffic star lineup has another strong player - Kelly Jenner, a member of Kardashian's family who has more than 114 million followers on Instagram.

On August 28, Kelly Jenner released a video in her Instagram story, saying to her fans, "I am very excited to announce that I am now officially becoming the brand ambassador of Adidas # to create @ adidas originals together with Adidas".

So far, it's official announcement that Kelly Jenner has Adidas And signed a contract with the Originals.

This year's 21-year-old model/reality show star Kelly Jenner has developed rapidly in the past two years. She has surpassed her sister Kim Kardashian and Kendall Jenner to become the most famous and gold attracting "Kardashian". With his own reality show Keeping with Kardashian's Family Up With Kardashians) after becoming famous, Kelly Jenner was not satisfied with making money through exposure. She founded her own fast moving cosmetics brand Kylie in 2015 Cosmetics， Through insight into the psychology of consumers of the same age, as well as hard publicity on social networks, Kelly's beauty products quickly opened the market and often sold out.

At present, Kelly has accumulated about 900 million dollars worth of assets, and recently entered the Forbes The cover announces that he is about to become the youngest "self-made" billionaire. Business Media Insider once estimated that Kelly Jenner earned $19000 per hour.

The rising popularity and strong appeal on social media make Kelly the target that many businesses and brands want to cooperate with. Her curvy figure and healthy skin color also have the basic conditions to become a sports brand spokesperson.

The products promoted by Kelly Jenner on Instagram can cause fans to rush to buy.

In 2016, Kelly Jenner signed another contract with Germany Sports brand Puma , together with Rihanna, become the signboard of Puma to reshape its fashion image and attract female consumers. However, Kylie's cooperation with Puma has been opposed by her brother-in-law Kanye West.

At that time, Kanye West also sent a tweet saying, "In Puma, Jenna can't do anything at 1000% Kylie Puma series, and Jenna is definitely a member of our Yeezy team. Puma won't give you millions of dollars in return, so don't try to split our family. "

Previously, West successfully created several industry blockbusters by cooperating with Adidas to develop personal brand Yeezy series, and gained a lot of revenue from them. Naturally, he can't accept that his family is working hard for other brands.

Finally, Kelly Jenner signed with Adidas, becoming the third Kardashian family member to sign with Adidas after her brother-in-law Kanye West and sister Kendall Jenner.

After regaining the lost ground in the North American market with retro classic products, Adidas has been expanding the boundaries of consumer groups, trying to include more pairs of Fashion trend And young consumers interested in sports culture, especially women. It is Adidas' approach to find a spokesperson with appeal to potential consumers.

Kelly Jenner is about to become the youngest billionaire in history.

Eric, member of the board of adidas Liedtke once said at an investor conference that female users may not pay attention to a football star, but they admire opinion leaders in their own information circles and on social media.

In recent years, Adidas has successively signed contracts with opinion leaders in sports, market, trend and cultural circles. In terms of signing stars, Adidas is also exploring stars who have appeal to young people and have their own opinions and contributions to trend culture, supermodels Carly Klaus and Kendall Jenner, Singers Kanye West and Farrell Williams are locked by Adidas according to such standards.

In the Chinese market, this idea is clearer and more radical - at present, the sports performance, clover and neo series of Adidas have signed contracts with Yang Mi Angelababy、 Lu Han, Di Lireba, Yi Shuqian Xi, Wang Jiaer and other stars at the top of social network popularity in recent years. Popularity and fan influence have become extremely important criteria for Adidas to select spokesmen in China.

After all, most consumers may not be able to afford the handbags and luxury cars of Kelly Jenner and Yang Mi, but the Adidas under their feet is the same model that everyone can pursue.