High End Electricity Providers Optimistic About The Capital Market High Heat Market

Recently, the excellent shopping mall announced that it had entered the high-end clothing brand through cross-border electric business. The first batch introduced four popular brands in South Korea, and invested hundreds of millions of yuan to achieve the more than 500 overseas direct acquisition of SKU products.

It is reported that the excellent shopping mall adopts the service mode of "overseas direct mining + new season + lightning delivery + RMB payment" to achieve cross-border e-commerce sales.

The excellent shopping mall has established a deep cooperation with DKNY, CK, Levi 's, GUESS, PINKO and other international famous brands.

As early as May this year, C has been awarded the financing of the company in the high-end e-commerce field.

CEO, Ji Wen Hong, said in an interview with reporters that after the C round of financing, Xiu Xiu net will bring surprises in the field of cross-border O2O innovation, and is already in operation, the partners are very strong and excellent.

"C round financing will also be used for capital preparation before the launch of the listing."

Ji Wenhong admitted that over the past few years, the Internet business is characterized by low-end consumption, and now more users are choosing to buy high quality products online.

"At present, more and more investment institutions are optimistic about this area, indicating that high-end electricity providers are entering a period of rapid development."

After years of cultivation, high-end electricity providers, though not in the forefront of e-commerce and even the Chinese Internet sector, have won the favor of many users.

Recently, vip.com, a special dealer, was selected by the brand value of 38 billion 298 million yuan to be the ninth most valuable brand in China in the 500 place.

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There are 11 brands in the industry.

Vip.com ranked the top three in the field.

Vip.com has such excellent performance, thanks largely to the recognition of 100 million registered members of vip.com's insistence on brand authenticity and its unique "select brands, deep discounts, limited time rush".

Passion.

As a website specializing in sale, vip.com has been favored by consumers since its establishment in 2008. It has accumulated over 100 million high-quality members in less than 7 years.

According to Ji Wenhong, there are more than 10 million registered users, with an average customer price of about 1500 yuan and a repeat purchase rate of more than 85%.

Compared with the competition for users, the high-end brand is a top priority for high-end providers.

Active pformation and upgrading is now very bold in the introduction of high-end brands. The LVMH MAKE UP FOR EVER, the world's largest luxury group, has recently announced its presence in Tmall as its sole cooperative e-commerce platform.

Statistics show that MAKE UP FOR EVER has 60 counters in mainland China, and sales in 2014 exceeded 300 million.

Insiders said that MAKE UP FOR EVER expanded the Chinese market through the Tmall platform layout of online e-commerce, which is a test of water for other products of LVMH group.

It is understood that LVMH group's Dior, Guerlain, Givenchy and other brands are also actively exploring in the field of electricity supplier.