American State Garments 1 Billion 87 Million Shares Issued In Private

Reporters learned that the United States and the state of clothing to raise 9 billion, to build "intelligent manufacturing" industrial supply chain platform.

Yesterday evening, the United States and costumes issued a fixed increase fund-raising plan, the company intends to be no less than 8.28 yuan / share price to no more than 10 specific investors, non-public offering of 1 billion 87 million shares.

The fixed increase will raise 9 billion yuan for the "intelligent manufacturing" industry supply chain platform construction, O2O all channel platform construction, Internet big.

Cloud platform center project.

The company's shares will resume trading in July 2nd.

The announcement indicates that the proposed increase will be raised.

9 billion yuan, of which 2 billion 500 million yuan will be used in the "intelligent manufacturing" industry supply chain platform construction, 6 billion yuan for O2O all channel platform construction, 500 million yuan for the construction of the Internet big data cloud platform center.

Among them, the "intelligent manufacturing" industry supply chain platform will provide solutions from the early stage of design, fixed edition, surface preparation, printing, sampling, bulk production, quality management to later logistics, inventory management, supply chain financing and so on. At the same time, relying on "intelligent manufacturing", we will upgrade and innovate the industrial 4 of the production plant, and solve the contradiction between the individualization of garment industry, the small number of lots of orders and large-scale production of factories, and promote the establishment of the flexible supply chain system of garment industry.

The largest O2O full channel platform project covers the integration of global brand and commodity resources, the full channel integration logistics support system, the business pformation of State purchasing platform and external e-commerce platform, the pformation of traditional channel resources of private brand and the "substandard" platform launched recently.

The center of the Internet big data cloud platform is the infrastructure of "intelligent manufacturing" industrial supply chain platform and O2O all channel platform operation. It will dig and analyze more information such as online user and consumer behavior data, location data and so on, in order to accurately obtain user's preference and purchase intention information, on the one hand, provide better personalized online and offline services, on the other hand, it also provides data basis for the development and design of new products in the future.

Mei Bang apparel said that this investment project will accelerate the pformation of the company's Internet so as to take advantage of existing advantages, integrate the resources and social resources of the company as the starting point, establish industry sharing platform, and realize the deep integration of online and offline.

Individualized demand is the driving force, and the creativity of brand dealers and designers is released.

At the same time, the convergence of the retail channel will force the Internet pformation of the industry supply chain, and the products will be more personalized, inventory, small batch and multi brand orders.

Stimulating the supply chain of garment manufacturing to develop flexible production.