How To Motivate The Sales Team?
The important role of motivation in the sales team should not be mentioned by Lei Feng.
But a lot of on-site managers and supervisors are also very excited about incentives.
What motivates each month? What is the purpose of the incentive? How to set up the incentive cost? The cost is low, no effect is better than no set; the cost is high, the boss does not agree, and the incentive can only get higher and higher, and the cost is low, and the incentive effect is basically gone.
Motivating purpose
What is it? Money making? Rewards for merit seats, encouragement of excellent teams? Neither is it right. Motivation is a supplementary tool for management. It can not be motivated solely by incentives. There should be management difficulties, management bottlenecks, or auxiliary management actions in order to better meet the performance objectives.
Incentive is also a very important role is to create a sales atmosphere, so that the sales site can HIGH up.
Therefore, we should consider the setting of the incentive plan from these aspects.
First, what things are not well managed at the scene, or have always been places where management is not in place, that is the incentive point we need to set up.
For example, the new call center has a general problem of activity volume. At this stage, we can set up a team activity PK, activity group, activity ranking, etc.
In addition, such as weekend temporary overtime, temporary incentive plan should be matched, through list incentive, early off work, increase performance calculation coefficient and so on.
Two.
Sales climate
Construction: after the completion of the incentive plan, we should keep track of the general assembly, the small meetings, the early and middle party discussions, and constantly keep track of the new people who have won the awards.
The other is to involve as many people as possible, knowing the goals and motivational activities of this month and today.
If on-site gifts are encouraged, gifts should be purchased in advance and placed in a prominent place in the workplace to stimulate the enthusiasm of all sales staff at the scene.
Those who can cash on the spot should cash in as short as possible, and encourage everyone to rush ahead to achieve their goals.
Three.
Incentive cost
Control: in the incentive setting, we should consider a variety of incentives, material incentives (including gifts, cash, raffle, team dinner) incentives, honorary incentives (red flags, commendation, trophies, honorary titles, etc.), list incentives (quality list control), other non-material incentives (help people to water, massage, help people clean up, early off work, team meetings).
The calculation of incentive cost is very important. Generally speaking, the sales volume of incentive plan should be set, the maximum number of each award can be set, the cost of incentive and the total cost will be accounted for before the leader has given a certain range. If it exceeds, the corresponding adjustment should be made to a reasonable extent.
The above is a brief summary made by Lei Feng's brother, who will teach you to win in the following stages. Lei Feng will make an incentive plan for his partners in a practical case of the call center to see how the partners are applied.
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