What Are The Characteristics Of Trademarks?

(1) trademark is a sign of distinctions, which is different from the mark that has a descriptive, common public character, and is different from the logo of other people's goods or services, which is convenient for consumers to identify.

The trademark is exclusive (2).

The purpose of trademark is to distinguish goods from other people's sources or service items so as to facilitate consumers' identification.

Therefore, the registered trademark owner shall have exclusive right and exclusive right to his trademark, and shall not be used without authorization without the permission of the owner of the registered trademark, otherwise, it constitutes a trademark infringement on the owner of the registered trademark and violates the Trademark Law of China.

(3) trademarks have value.

Trademark represents the reputation and image of the owner of a trademark in the production or operation, and the trademark owner has created value, and added value to the trademark through the originality, design, application registration, advertising and use of the trademark.

The value of a trademark can be determined by assessment.

A trademark may be paid for pfer, and shall be permitted to be used by the owner of the trademark.

(4) trademark is competitive and is a tool to participate in market competition.

The competition between producers and operators is the competition between the quality and reputation of goods or services. The form of expression is the competition of trademark popularity. The higher the popularity of trademarks, the stronger the competitiveness of their goods or services.

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