Trademark Knowledge (Two)

The following is a collection of relevant knowledge about trademarks.

The concept of trademark is a trademark that can be used to identify or prepare for identifying certain goods or services on the market.

According to the composition or state of trademark structure, it can be divided into: (1), character trademarks, (2), graphic trademarks, (3), combined trademarks, which consist of two parts, characters and figures.

According to the object of trademark, it can be divided into: (1), trade mark, (2), service mark (also known as service mark).

In accordance with the motivation of trademark use, the company also has a joint trademark and defensive trademark, mainly for defense purposes, as well as a trademark for proving the quality and characteristics of goods.

"Trademark is the best salesman who can't speak," someone said.

This sentence shows the role of trademarks.

(1), indicating the provenance of goods.

(2), help the consumer to recognize the purchase.

(3) promote enterprise competition.

(4) enhance advertising effectiveness.

A small piece of jade