British Fashion Industry Talk About The Development Of Chinese Fashion Brands

2008/4/28 16:26:00 96

The British Fashion Industry Is Talking About The Development Of Chinese Fashion Brands.

In April 23rd, the business office of the British Embassy in Shenzhen organized a "British fashion industry briefing" for the visiting fashion industry in China. The British industry and public relations companies invited the British industry and public relations companies to give a detailed introduction to the general situation of the British apparel retail industry, the wholesale distribution of clothing and the brand marketing strategy.

Chinese ambassador to the United Kingdom Fu Ying and embassy staff attended the briefing.

British fashion industry insiders say that although the current economic downturn in the UK has affected consumer confidence, it is expected that sales of women's clothing retail industry in the UK will still reach 16 billion this year.

Due to the shortening of the fashion cycle, the purchasing cycle of British fashion retailers is usually only 6-8 weeks or even shorter.

The retail formats of British women's clothing are mainly department stores and brand chain stores.

As competition intensifies, the market share of discount parity stores, supermarkets and online stores is increasing.

Insiders pointed out that at present, there are not many famous Chinese fashion brands in the world. If Chinese clothing brands want to move towards the world, and the pformation of garment industry from "made in China" to "Chinese design", China can not just compete on the price. China needs to improve its fashion culture, constantly improve the quality and design of clothing, and also need a lot of excellent design and management talents.

For Chinese fashion brands, fashion brands with Chinese elements, creativity, exquisite workmanship, detail oriented and unique features can be favored by the European market.

For the development of China's fashion industry, the British industry suggests: first, carry out extensive exchanges with international counterparts; two, actively participate in international fashion show and London Fashion Week and other activities to expand popularity; three, the domestic fashion week and other activities should be invited to the international time, Shang Chuanmei and critics participate in the publicity, and four, acquire some well-known foreign brands to make use of their mature management and operation network.

//c