Jiangnan Buyi Launched A New Brand: Peng Ma, JNBYHOME, Fans Big Economic Data

According to the world clothing shoes and hats net, in September 18th,

The 2017 fiscal year report was released.

The report shows that as of June 30, 2017, the total income of Jiangnan cloth clothing was 2 billion 332 million yuan, an increase of 22.6% over the same period last year, and net profit of 332 million yuan, an increase of 38.5% over the same period last year.

At the same time, in order to expand the diversification of brand development, Jiangnan cloth has also launched a young designer brand and JNBYHOME, a designer's home brand.

The 2017 fiscal year is the first financial year after the listing of Jiangnan cloth clothing. The southern garment industry has said that people who are benefiting from the upgrading of consumption and the pursuit of quality of life are growing rapidly. Consumers' demand for personalized and fashion products is constantly improving, and more and more products are being sought for personalities.

The brand INBY, the most famous designer of women's clothing in Jiangnan, gained 168 million yuan, an increase of 14.1% over the same period last year, accounting for 58.5% of the group's total revenue.

According to the results, most of the company's income came from women's clothing in the past. In recent years, men's clothing, boys and household products have been continuously introduced. In the future, we will use sophisticated brand image to further develop a comprehensive design leading platform and expand product mix.

However, in order to support the product expansion plan, we need to hire more people who have professional knowledge in managing different brands and product categories, and at the same time, we need to invest a lot of financial and management resources for R & D.

Or the product category may not be able to achieve the expected sales target, and the company will face corresponding risks.

It is worth noting that the fans economy is still the main force contributing to the growth of cloth performance in the south of the Yangtze River.

In the 2017 fiscal year, there were over 2 million member accounts in the south of the Yangtze River, and the number of active member accounts exceeded 260 thousand, representing an increase of 27% over the same period last year.

In fiscal year 2017, there were 118 thousand members who purchased more than 5000 yuan, and the retail sales contributed by the members accounted for 62.6% of the total retail sales.

Jiangnan Buyi, Hangzhou Jiangnan cloth dress Co., Ltd. was founded in Hangzhou in 1994. Its brand products include clothing, footwear, bags, hats, scarves and so on.

It has more than 300 franchised stores throughout the country, and its products are sold in all major cities across the country.

In the autumn of 2005, the design concept of "life is a choice, fashion is the same".

The lifestyle of men's wear designer brand "CROQUIS".

JNBY is the main brand of Hangzhou Jiangnan cloth dress limited company.

The design style is romantic, rich, natural color and color steady, elegant, not blindly follow the fashion but always fashionable. The material uses different natural texture such as cotton, linen, wool and silk, and so on. The concept and style of the whole-heartedly blending with nature emphasize the rich and richness of the single product, and the casual collocation can provide the professional group with the concept of the costumes.

The re creation of space and rich design language is a major feature of Jiangnan cloth. Details such as hand embroidery, machine embroidered cloth modeling, hand drawing, offset printing and so on.

Branches and leaves and flowers become a landmark decorative pattern.

The concept and style of the JNBY and the combination of nature and nature emphasize that the rich and casual collocation of single products provide a professional dress matching concept for the wearing group, leaving them with more room for dress matching.

The rich design language is one of the major features of the JNBY, such as hand embroidery, machine embroidery, hand-painted, offset printing, and so on.

Branches and leaves and flowers become a landmark decorative pattern.

More attention should be paid to the world clothing shoes and hats net.