Recently, H&M Launched The Most Vigorous Inventory Action Ever.

According to the world clothing and shoe net, as of the three quarter of August, Hayne Maurice group Sales with tax included an increase of about 5%, from 56 billion 802 million kronor in the same period last year to 59 billion 383 million kronor; an increase of about 5% in addition to tax sales, from 48 billion 982 million Swedish kronor to 51 billion 229 million kronor, below the SEK 51 billion 600 million expected by the market. The real exchange rate is even worse, with an increase of only 4%.

Hayne and Maurice blamed the sluggish sales on the increase in discounts. This summer's H&M promotions were stronger than those of last year, both in terms of Skus and discount rates. However, the company said that the big promotion improved inventory and contributed to autumn product sales.

When the year-end results were released at the end of January, the Hayne Maurice group's bold statement that the current fiscal year revenue is expected to grow by 10-15%, however, has been released so far this fiscal year. Financial Report In the 7 months and three quarters of the month, the company failed to meet its target in one month or one quarter. When it released its June results in mid July, the group terminated the monthly data disclosure and was criticized by analysts for being "guilty". Although the CEO Karl-Johan Persson said, due to the factors such as calendar and weather effects, one month's time is far from enough to assess the development of sales. Sales data may also be misleading, resulting in serious impact. After discussions with large institutional investors, the group decided to cancel the sales monthly report, only to issue quarterly sales data, and to announce the quarterly profit and expand business development in the short term.

Analysts say Hayne Maurice's main reason for losing the rival Inditex SA (ITX.MC) Indo Textile Group (Industria de Diseno Textil SA) in recent years is mainly due to the lag of H&M in the electricity supplier.

According to the no fashion Chinese network data, in the United States, China and other major markets, H&M electric business launched behind Zara. At the beginning of this month, Zara confirmed that it will be launched on the 4 day of next month in India.

Societe Generale, an analyst at Societe Generale, Anne Critchlow, said that the slow pace of change in the younger H&M line has affected the group's performance in recent years. She said the company failed to provide online and offline channel integration in many markets, nor did it support free delivery and replacement services.

Hayne and Maurice are investing heavily in online businesses, and for the first time in the Chinese newspaper, they are partly disclosing the online business.

In the Hayne Maurice interim report, the group revealed that sales and profits of online channels continued to rise, and the proportion of sales in some mature markets has reached 25%-30%, and the profitability of online and offline has reached a consensus. The Group expects that the business growth rate will be at least 25%.

In the first half of the year, H&M brand expanded the online store to Hong Kong, Macao, Taiwan and Singapore. Malaysia And 6 regions in Turkey, which have already landed 41 markets, will enter Philippines and Cyprus in the second half of 2018, and enter the India market in the second half.

RBC Capital Markets plus Huang capital analyst Richard Chamberlain is optimistic about the Swedish group's investment and believes that sales and gross margin will be improved along with the promotion of online business. However, Anne Critchlow, an analyst at Xingye Bank, believes that the Swedish group's online business has not really been reflected in the sale.

Hayne and Maurice will release a full quarterly report on 28. On Friday, although the initial performance is weak, the improvement of the current financial season is expected to push up the company's share price.

More attention should be paid to the world clothing shoes and hats net.