"Jobs" In The Textile Industry -- An Interview With Deng Peihua, Founder Of "Ma Yun Xiu Jie Xiu Ku" Brand

Every successful entrepreneur will have a persistent dedication to the product.

Deng Peihua, chairman of the new Mstar Technology Ltd of Suzhou Tian Jin Ma Yun, has been a business entrepreneur for 25 years.

The company, wealth and freedom in the traditional sense, and success in business, can not stop him from pursuing his dream.

He spent 6 years in his research and development, and spent 200 million yuan on it, and finally developed a new model.

The ecology of "Ma Yun Xiu Jie Xiu pants"

。

This is a pure natural functional eco pants.

For the vast number of consumers to bring health, comfort, environmental protection high-end enjoyment.

Two patents to create "four" underwear

This underwear has two core technologies. First, flax is used as underwear to retain the original function of linen. The two is to make Chinese herbal medicine into vegetable dyestuffs and achieve the color fastness of chemical dyestuffs.

Among them, plant dye technology has made significant breakthroughs in three aspects: first, the color fastness has reached the current color fastness of chemical dyestuffs; second, the color is abundant, the company has been able to achieve thousands of colors; third, it can be industrialized mass production, greatly reducing the production cost of plant dyes.

These two core technologies are currently in the leading position in the world, and have many national invention patents.

Deng Peihua used these two patented technology to create ecological underwear, known as "four no" underwear.

Among them, a "no" means that the material is not used in traditional air permeability, but uses the French rain dew hemp as raw material to ensure the breathability, moisture absorption and quick drying. Two, "no" means that the softener without adding silicone oil is still soft; three, "no" is shown, and chemical dyeing is still colourful and high color fastness: Four "no" means that no chemical antibacterial agent is still antibacterial, because flax and Chinese herbal medicine have natural antibacterial function.

Ma Yun Xiu jute pants Market Prospects

Deng Peihua told reporters that the four "no" technology to consumers is a healthy, comfortable and environmentally-friendly underpants.

Specifically, health refers to the air permeability, quick drying and antibacterial properties of Ma Yun Xiu.

For men, the underwear can greatly enhance the male function.

Because the traditional tightness shorts will increase the humidity of the crotch, and the humidity of the testicles is higher than 36 degrees.

For women, it can reduce the probability of female genital itching and infection of gynecological diseases.

People who wear the underwear for a long time are privately circulated: wearing the jute show pants can greatly enhance the quality of life of couples.

Comfortable.

Deng Peihua defined comfort as wearing a skin feeling like he did not wear.

A pair of underwear needs four aspects to achieve comfort: good air permeability, otherwise, airtight is boring; fast drying is good, dry wet and dry is uncomfortable; soft; suitable for its own version.

The traditional underwear, no matter the size of the brand, has mostly done two things: soft and plate type, but less breathable and fast drying.

Tian Jin Ma Yun has done a lot of experiments on moisture absorption, breathability and quick drying. It shows that the indicators of the product are obviously better than those of traditional underwear. More importantly, compared with traditional underwear, consumers can instantly experience their extraordinary comfort as soon as they wear the new product, so that they can do "spike" counterparts.

Environmental protection.

The environmental protection of Ma Yun Xiu's trousers is mainly in three aspects: the production of plant dyestuffs, the zero discharge of sewage from dyeing process, and the traditional chemical dyestuff is the chief culprit of water pollution.

Sales channels

Traditional clothing is usually first built brand, with a certain reputation, through physical stores and e-commerce sales to consumers.

In this way, building a brand not only takes a long time to build a brand (more than 5 years), but also has a large investment (more than 200 million advertising input).

With the upgrading of the Internet, the popularity of smart phones and the wide application of WeChat tools.

After 60, Deng Peihua also started thinking after 90, summed up the advantages of micro business compared with the traditional store: micro business allows consumers to spend time understanding products and physical stores can not do it; micro business can accurately achieve free experience, and physical stores can not do; micro business can quickly split agents, and physical stores can not do; micro business team can write event marketing and story marketing every day to enhance brand image, and physical stores can not do it.

He has captured the huge business opportunities of using micro quotient to quickly promote the rhyming show, and has openly recruited agents since November 12, 2016. At present, the company has successfully recruited more than 300 agents.

In Deng Peihua's view, products that produce consumer demand, rather than products that cater to the buying habits of consumers, integrate all kinds of resources in traditional industries, from raw materials to brand operation, and master the core technologies of the whole industry chain; keep pace with the times and adopt the latest and most effective sales method to promote good products quickly.

In the moment, everyone wants to earn fast money instead of spending time in research and development, and is unwilling to devote energy to the impetuous atmosphere of making products. Deng Peihua spent 6 years, spending 200 million yuan, and using craftsman spirit to create this underwear.

With the trend of pformation and upgrading, technological innovation, public entrepreneurship, innovation, health and environmental protection, Deng Peihua is firmly committed to achieving IPO listing in the short term, realizing the wealth free dream of agents at all levels, and developing two patent technologies to make contributions to the country and the people.