How Does Your Clothing Store Owner Increase Customer Entry Rate?

There are many indicators to measure the quality of a store, and the number of purchases and the unit price is a very important indicator. But some shopkeepers in the clothing store think that customers are lucky to enter the shop and they cannot control them. This idea is very wrong. We all know that customers like to enter the shops that are decorated with chic, warm, hygienic, reasonable layout and new ideas. Customers' purchase times and unit prices are affected by the shop environment, goods design and shops. Promotion method The quality of goods and service. Therefore, whether customers enter the shop is not accidental, but the owner can master it.

　　 Shop environment The environment of the shop has a great impact on the flow of visitors. The environment here includes the environment around the store and the environment inside the shop. No one wants to enter a shop surrounded by messy and smelly surroundings. Some people may say, that is not in our shop, I can not manage, I said that although you can not manage, you can try to change all this, you can find relevant responsible persons or departments to coordinate, strive to eliminate at an early date, otherwise it will have a very bad impact on your shop.

The environment in the store also includes shop layout, shop hygiene, shop lighting, temperature, ventilation and so on. These factors may seem small, but they still have a great impact on store performance. For example, in hot weather, shops think the morning sales are rather light. In order to save money, they do not turn on the air conditioner. customer They will also choose to enter the shop. Although there are few customers in the morning, I think the air conditioner still needs to be opened, and the temperature can be adjusted slightly higher.

The decoration and display styles of shops have a great impact on the entry rate. Shops that are decorated with chic and creative shops always get a high rate of entry. This requires the shopkeepers to concentrate on their studies and learn from them. To do retail business is actually a service industry. Everything becomes service and failure. Service is an effective means of competition differentiation. If a store fails to serve, customers will leave you, even if your brand is very loud.

As a shopkeeper, you have counted in a day's passenger flow. What are the customers' loss due to the shortage of products? What are the customers' loss due to the quality of the products? How many customers only enter the shop once for the sake of the products, instead of two times?

Shop promotion is the most effective way for each store to enhance store performance. There are many purposes for promotion of stores. There are many ways to promote sales performance, obstruct competitors and promote new products. There are many ways to promote sales. As a shop operator, we can not know the special price or discount method when we mention shops, but in fact, different sales promotion methods have different effects. If you want to increase the number of customers buying, you can use direct discounts or gifts to attract customers into the store. Some do not directly reduce prices, but enjoy lower discounts or gifts when meeting certain consumption quotas. These two ways to promote consumption are more practical.