L Brands Wins Best Results With New Selling Points

　　 Victoria's Secret L Brands, the parent company, promoted the sales and profit growth of the group last year with sexy selling points and rational retail experience. Last year, the Group recorded a profit of 20.3% to 1 billion 250 million dollars, and turnover increased by 6.1% to 12 billion 150 million dollars.

After secret CEO Sharen Turney resigned, chief executive Leslie Wexner took over the secret business in Vitoria and continued to seize market share. According to the data, Vitoria's Secret Rose 6.4% to 7 billion 670 million dollars last year. And its bathing and maintenance brand Bath & amp; Body Works increased by 7.1% to 3 billion 590 million dollars.

Group Chairman and CEO Leslie Wexner said: "in many Retailer In the year when we were in trouble, we surrendered the record. The achievement It is the reflection of our brand strength, which is driven by the great attention and execution across the whole enterprise. We are very optimistic about the development of 2016 and have confidence in our growth opportunities. "

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US apparel retailer group Guess announced its fourth quarter and annual earnings report. Its net profit fell to 47 million 800 thousand US dollars from 53 million 900 thousand dollars last year to fourth in the fourth quarter ending December 31st. Earnings per diluted share fell to 57 cents from 65 cents, lower than that of financial institutions.

In the three months ending January 30th, group sales increased from US $100 million in the same period last year to US $101 million. Year-on-year retail sales, including e-commerce, fell by 1%, followed by the currency exchange rate. In the constant exchange rate, North American retail sales were positive, while Europe recorded a high single digit growth.

Group net profit fell 5.5% to 658 million US dollars from last year's 696 million US dollars, which is higher than the 657 million FactSet expected by financial institutions. By region, European revenues declined by 5%, Asia fell by 18%, and total retail sales in the United States dropped by 3%. Net revenue from 2015 to 2016 was $2 billion 200 million, down 8.7% compared to $2 billion 420 million last year.