Rise Of OEM: Wind And Water Rise

From the obscure little shoe factory to the blockbuster fashion leisure leader, the success of Xi long long is praised as the industry model.

In just over ten years, the brand, which originated in Jinjiang of shoes city, has rushed out of China to the world and led the upgrading and pformation of China's sports shoes and shoes industry.

In 1992, with the support of family members, relatives and friends, Lin Shui Po set up his own shoe factory.

Because of the management and operation, merchants from Jiangsu, Zhejiang and Shandong have been able to find samples with various marketable samples. They can also process and produce according to their customers' requirements, and deliver the products on time and on a regular basis.

However, OEM can only play the role of a nameless setter, with low profits and not a long way to go.

So he was determined to create his own brand and develop and design independently.

In 2001,

The "Happy Dragon" brand was registered. This happy name comes from the idea that Chinese people like to use dragons as mascots.

At that time, the whole Jinjiang

Popular is the "Hongkong and Taiwan celebrity endorsement wind", in order to quickly start the brand, Lin Shui pan inventive way, invited the then director general of the State Sports General Administration, the former national table tennis coach Cai Zhenhua as the image ambassador, and started the brand recognition of Xi De long in one fell swoop.

When fame comes up, Lin Shui pan thinks about "independent brand".

"More importantly, R & D is the first priority.

He said: "we have to develop 5% annual sales volume for product research and development, and have built up a huge database, which has been" tailored "at present.

For the shoe brand, having a good user experience can make the fast-growing brand healthy and sustainable development.

The Chinese foot type is different from the westerners. Heidlong is doing research on collecting data to make shoes that are more suitable for Chinese people.

In fact, relying on OEM foundry has become the development mode of manufacturing industry in many countries and regions. At present, pforming the advantage of OEM made in China is the winning way for China's manufacturing industry to create and internationalize China.

After the early OEM OEM, Xi De Long realized that to further promote enterprise development, we must strengthen R & D strength, change from OEM to ODM, expand and strengthen the foreign trade business of enterprises, and accelerate the enterprise to a new level.

In 2009, Xi De Long listed on the NASDAQ of the United States to further consolidate the share of "Xi De Long" brand in the two or three tier market in China, make full use of international capital and resources, enhance the R & D strength of enterprises, and further enhance the ODM strength of enterprises.

After 20 years of unremitting efforts, the brand recognition and reputation of "Xi De Long" have been recognized by the vast number of consumers. Its excellent product R & D, manufacturing level and constantly improving enterprise and brand image are already at the front end of the industry.