2015 What Is The Market For The Hibernating Shoe Industry?

Made in china, a proud Chinese leader, has led China to the forefront of the world. China made it once a major engine of China's economic development.

Now, on the one hand, some Southeast Asian countries are in the middle and low end.

On the other hand, the foreign high-end manufacturing industry that was originally produced in China has returned to the developed countries, and the investment advantage is disappearing. The "attack before and after" has become the helpless current situation made in China.

In this regard, people in the industry even said, "China's manufacturing industry has gone through 2008, but it has not been able to endure 2015?"

Before the Spring Festival this year, hundreds of large factories were shut down or shut down in Dongguan.

In addition, known as the manufacturing capital, Wenzhou, which is famous for producing glasses, shoes and lighters, is now experiencing the hollowing out of the manufacturing industry, and the industry which is proud of shoes and lighters is gradually losing its aura.

Footwear industry, as an important wind vane of China's real economy, has long been chaotic.

Kappa 2011 began closing 632 stores at the end of the year, leaving about 3000 rooms.

Anta closed 590 stores in 2012, and 318 stores in 2013.

Daphne closed 181 stores in the first half of 2015.

The introduction of Taobao will undoubtedly stifle the innovation power of many industries in China. All commodities want to compete only by price war. As a result, the original Chinese market will be losing its original motive force. The road of "China creation" may be hobbled from now on, and it will become the most worthless part of the world division of labor.

In June 3rd of this year, Taobao opened the "China made" sales venue, but the sale period was closed in only 3 days.

The ten traditional footwear manufacturers in Dongguan who participated in the "China Quality" activities sold only 30%-50% stock and sold far less than expected.

Today, the whole manufacturing industry is like a frost beaten eggplant, which collectively falls into the panic of "made in China to usher in a cold winter".

With the gradual disappearance of China's demographic dividend, "made in China" is encountering an unprecedented crisis.

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How can China's footwear industry survive the winter?

We can see from the emerging trend of closing stores that the traditional business mode that relies on lower production costs and lower resource prices is the way to win.

Times are no longer applicable.

Industrial chain low end capacity serious surplus, homogenization competition is serious, is the inevitable result of the traditional business mode.

And the most effective way to completely reverse this result is to innovate, and innovation has both product technology and business models, and the two are indispensable.

Wan shoe cloud business has opened up a new path, creating the reverse O2O mode of footwear, using new and high technology to revitalize the traditional footwear market, and revitalize the "old industry". Since its establishment, 10000 shoe merchants have entered the field of vision with a drastic act and become a dark horse of concern.

"Intelligent manufacturing" breaks the edge, and new and high technologies enhance competitive advantage.

Unlike food, clothing and other categories, consumers have high requirements for the comfort of shoes.

If online sales are available, it is difficult for consumers to judge shoes' leather, shoe shape and technology from the pictures, and the shoe size may be too large or too small.

Wan shoe Yun has been developing 3D foot type measuring instrument since 2014, collecting foot data in various provinces of China, and providing it to manufacturers as a reference.

Wan shoe cloud merchants set up offline experience stores, feeding online.

The "offline passenger flow" is guided as "online passenger flow". Consumers are full of one hundred percent confidence in the product through offline entity store services, and then order through online channels.

Online experience shop, 3D foot type measuring instrument can accumulate more foot data on the one hand. On the other hand, it can make intelligent recommendation based on customer foot data, thereby reducing the frequency of trial wear, helping customers to pick shoes fit more quickly, saving time and energy.

Consumers know that foot data and suitable footwear brands and styles will be more targeted when online.

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Leasing mode, revitalize shoe industry surplus resources

At present, the footwear industry as a whole is overcapacity, and the inventory rate remains high. In the whole country, there are 400 billion yuan of shoes and clothing stores waiting to be cleaned up.

In order to deal with this negative market, Wan shoes cloud merchant launched the leasing mode. Consumers can only get the right to use the shoes if they only pay 1/10 of the rent.

After choosing a good commodity, the user can pay the retail price of the commodity as a deposit, and then rent the shoes. He returns the goods after the end of the lease, deducts the rent and refunds the deposit.

The tenancy is usually divided into 3 months, 6 months and 9 months.

The first rent is 10% of the rental price, and the second rent is calculated by 12% of the rental price. The rent is deducted from the deposit.

At the same time, we need to rent the shoes to revitalize the online consumer demand and the production resources under the line, reduce the consumption cost of virtual high consumption, reduce the consumer's single expenditure in the form of new consumption, and stimulate the growth of consumption frequency on the other hand.

Through leasing mode, it intends to reconstruct the traditional sales mode, and guide consumers to develop the separation of property rights from the right to use, and cultivate "light living" consumption habits.

With many advantages such as cost-effective shoes and ten thousand shoes, cloud merchants, 4S stores, customer satisfaction experience has become the main choice for many people to buy shoes, which is deeply trusted and loved by consumers.

Meanwhile, Wan shoe cloud providers also create cloud service platform through big data, based on cloud technology, put mass products on the cloud side, through the perfect integration of "experience shop, PC terminal and mobile terminal".

In R & D, production and sales, Wan shoe merchants have strict quality assurance and strict standards in every step to ensure that the shoes worn by consumers are excellent in quality, fashionable in style and comfortable in feet. The service of the heart guarantees consumers to enjoy shopping in the shopping process, so that consumers can feel the civilian price and enjoy the stars.

Wu Xiaobo, a financial writer, once said that the strategy of "market for technology" launched by "made in China" has failed. Only by striving for technological and mode innovation can we seize the last kilometer made in China.

Wan Wan cloud business has undoubtedly seized the last mile, using reverse O2O mode, integrating online and offline resources, leasing mode to invigorate supply and demand relationship, and avoid hidden worries of excessive inventory.

Using new and high technology to upgrade and upgrade traditional footwear industry

The mode is pformed into service-oriented and intelligent, and the intention is to create an intelligent ecological chain industry related to "foot".