CHIC2015: Positioning Brand With Life Attitude

Nowadays, many local designers choose to interpret life with design and attract consumers with the same values.

China's clothing market is gradually inclined to personalized consumer demand, and this personalized demand is not to stand alone and attract attention, but to meet the specific psychological demands of consumers. This may be the inherent reason why local designers are now rising in the industry.

"Designing from the perspective of consumers is the road of design that I have gradually explored."

"The purpose of dress design is not to satisfy designers' desire to express themselves," she said. "Its real value lies in the integration of artistry and practicality", said Senbur, the founder and chief designer of women's clothing brand.

Design is a subtraction problem, and it is the balance that designers should master to sum up creativity and make it easier for consumers to understand and accept.

Today, the brand has set up 7 Direct stores in Inner Mongolia and Dalian provinces, and will first open stores in Beijing in mid September.

"Sang Bu RI brand is no longer confined to the general sense of age positioning, often mother and daughter together to buy our brand clothes, because I integrate the pursuit of lifestyle into my own design, and consumers who recognize this way of life will naturally enjoy the brand."

Sang Bu RI said, "Sang Bu RI brand favors the original ecological plant fiber, advocating the return of simplicity is the core of brand design."

If the brand is designed and industrial, then the Shenzhen apparel Co., Ltd. is a typical design by the industry.

Since 1989, Hongkong new idols (Shenzhen) Co., Ltd., which focuses on foreign trade processing, is the parent company of the company. In the spring tide of foreign trade turning to domestic sales in 2012, the company has also undergone an in-depth pformation and set up a designer studio.

"Now, there are more than 30 senior fashion designers and 70 experienced designers and designers, who have an average annual output of 600 original designs."

Xia Huihan, director of sales at Shenzhen, Ltd., said, "we will bring 180 styles of 2016 spring and summer series to show our strong design power at CHIC2015 autumn exhibition."

"Now most of my products are sold on independent designer platforms, and I hope I can reach more buyers at this CHIC2015 autumn exhibition."

Sum up.

The innovation of marketing method is the process, and the terminal is the ultimate goal of designer brand.

At this point, there will be quite a lot of experience in the eighth brands of Sunbu RI which are going to be owned by Direct stores.

"Now, local clothing brands have proposed upgrading terminals. As the designer's brand that focuses on clothing interpretation, terminal expression is particularly important."

She has been learning and absorbing experience for many years.

"One of them is the training of shop assistants. The salesperson himself must first know the designer's many considerations in fabric selection and detail treatment, so that he can instills the designer's idea into the sales process.

In addition, we must choose a shop assistant who agrees with the designer's style. Otherwise, how can the salesperson feel he doesn't like it and sell it to the customers? "

In addition, in the store design, Sen cloth day also painstakingly: "for example, the clothes hangers we choose are wrapped on leather or wood outside, so customers will not make noise during the selection process. For natural brand designer shops, a quiet and quiet shopping environment is particularly important."

In a step-by-step exploration, the brand has gradually gained market recognition and consumer support.

However, only good products are far from enough.

Letting feelings fall to the ground may be a true portrayal of the work of fashion designers.

How to let consumers know your brand is to test the designer's marketing ability. Participating in professional exhibitions is undoubtedly a shortcut.

"We participated in the CHIC2015 spring exhibition in March this year. We have gained a lot of recognition at the exhibition. This is not only a corroboration of our design ideas, but also conducive to our broader market development."

Oriental design Agel Ecommerce Ltd director Xu Xiaoyan said.

Its brand "Mustard original" is gradually improving its product quality and moving towards the goal of new high-end Chinese clothing.

Today, intelligent manufacturing and "Internet +" thinking are gradually infiltrating into the clothing market, which is also fully reflected in the designer brand of the upcoming CHIC2015 autumn exhibition.

Beijing Oriental Agel Ecommerce Ltd is itself a clothing design company built on the network platform. Accurate data feedback provides strong support for its development planning.

"Mustard" original brand has been firmly on the line. Recently, we are planning a more high-end women's clothing brand "big hidden".

Xu Xiaoyan said.

except

WeChat has also become a marketing tool for fashion designers with keen touch.

Han Chun is not only the creative director of the SYXC brand, but also the teacher who coaches the students' competitions. The full integration of the two identities has made Han Chun open up a new way of WeChat marketing.

"The design works of the students have a lot of sparkle, but they are not enough to support the development of the whole series. In order not to bury these ideas, I have refined the winning entries with the students, simplified them into ready-made clothes, and photographed photographs.

Surprisingly, this kind of WeChat will be pmitted through the hands of students, effectively spreading to the designer group, causing a lot of comments and ordering intentions, and gradually becoming a marketing channel from design to sale.

This idea of operation is of great reference value to students' works or to my own designer brand SYXC.

Han Chun said, "this year's CHIC2015 fall show, I will not only show the new products of SYXC, but also try to bring students' design works to the exhibition."