Three Secrets Of Clothing Store

Three secrets of clothing store

Tip 1: choose a good place.

Where is the right place to invest? Management The first step for a shop to start a shop. Smart operators often "get together". Think of several clothing stores or a clothing street adjacent to each other, high school and low-grade, all kinds of styles, guests have a choice, who does not want to come?

Tip two: unique style

At present, almost every large and medium-sized family. Couture They contain various styles of clothing. How to play the brand of our store is probably the focus of our business. In this personalized era, whoever owns the unique style will occupy the customer's market.

Tip three: cover up publicity

After the opening of a clothing store, it is possible to print some cards like size cards and distribute them in the communities around the store, shopping malls, office buildings, schools, etc., so that potential consumers can understand the location of the clothing store.

In addition, the clothing store should also pay attention to the atmosphere. The light of the storefront should be bright, and the display should be neat. In addition, other accessories can also be considered to meet the needs of different groups of people.

　　 "Resolute no price cuts" can also get the knack of doing business.

Maybe everyone will have such an experience, for example, if we buy clothes outside, if the owner keeps asking for that dress to sell for 100 yuan, we will feel that it really needs 100 yuan!

This is consumer psychology.

How does a clothing store attract women's eyeballs?

Clothing stores generally take women as the main consumer group, so how to attract women's eyeballs has become a key issue. According to the survey, some clothing stores that attract women have the following advantages:

1, fashionable gadgets

Fashionable goods are women's eternal choice. Clothes & Accessories Fashion clothes, accessories, boutiques in boutiques, crinkets in toy stores, daily necessities and snacks in supermarkets are all women's favorite.

2, sweet words

For example, Miss Tan tried on two suits, a dress and a female suit. The clothing store's female boss said: Chr (34) two sets you wear well, the dress is very casual at the weekend, the dress is very suitable for your white-collar work to wear, two sets all need to, hits twenty percent off for you. Chr (34) Miss Tan is naturally full of joy. When it comes to the effect of wearing out, what is the investment?

3. discount on irregular basis

The discount attracted more women. To some extent, everyone likes to be petty and cheap, especially women. Chr (34) shops make big profits to send Chr (34), Chr (34) goods twenty percent off discount Chr (34), these signboards usually catch women's hearts.

4., business mode should be flexible.

At the front of the clothing store, the eye-catching models or the most fashionable clothes should be set up to show the new fashion styles and the women who are suitable for the situation. You might as well put a Chr (34) on the door of the shop and refuse to enter the Chr (34) brand. Of course, the purpose of doing so is not to shut out men, but to make clothing stores more distinctive.

Small shop hot business tips

Watching trends in magazine TV

On the wooden shelf of the small shop, put on the latest fashion magazines of the month. When you are not busy, you can easily turn over. Watch TV every day and pay attention to the new clothes on TV programs.

Slowly, dress up something that is fashionable. Look at the fashion styles that are new and beautiful, and may sell well, and try to find ways to find sources of goods, or to draw a picture of them. As a result, it is a small profit to get ahead of others and launch the new clothes.

Looking for goods like detective

High quality and low price is one of the keys to selling goods well. The success of a clothing store is no exception. How can we find a good source of goods?

Under normal circumstances, the purchase as far as possible around the middleman, directly to the factory to buy. It is not easy to find manufacturers directly. The "detective" method is not used by peers.

Peers often shop around. See colleagues in the shop layout, marketing techniques, service projects and other aspects of the new practice, will learn from it, and constantly improve the management method; chat with them, try to set out the purchase channel.

Clothing business is very sensitive to the price of clothing. More than a month before the start of the season, you can go to Guangzhou, Shenzhen and other clothing manufacturers to stroll around. "The style of the season clothes is out earlier, and the girls in Wuhan are also more and more accepting the costumes of Guangzhou and Shenzhen."

Find clothes manufacturers directly, and look at the local clothing wholesale market to see if they are interested in clothing prices. Good clothing businessmen, Zhang can tell the quality characteristics of different costumes, familiar with their differences, and compare, it will naturally find many business opportunities.

Copyrighted copies are sold separately.

Selling clothes will inevitably encounter the problem of piracy. First of all, we must be able to distinguish what is genuine and what is piracy. Secondly, the principle of running is not to sell pirated clothing.

In the store, brand clothing and imitation edition clothing are displayed in separate counters for customers to choose from. Luxury brands such as ELAND, ONLY and so on in some shopping malls are also sold in small shops, telling customers that they are "parallel imports". Because the price is low, many consumers are willing to buy, which can satisfy the consumption psychology of buying vanity at a low price.

At the same time, the store also operates a fixed brand of clothing, though not yet well known in the Wuhan market.

It is easy to be accepted and trusted by a consumer to operate a fixed brand, and it is easy to operate. The clothing samples are directly sent from the manufacturer, and after ordering the samples, the time and energy are saved.