Mastering Marketing Strategy: Small Shops Change Every Day.

Every day, even if you don't get in the new product, you need to rearrange all the items once, and bring them all together again.

People like fresh, for women, all kinds of

Clothes are most attractive to them. Different collocations also have different styles and feelings. If clothing stores want to attract customers frequently, they should constantly change collocations instead of invariable ones.

If you look at your shop from a customer's perspective, you will have unexpected gains.

Spend five minutes when you leave the shop every day, stand at the door of your shop, look at your shop from a customer's perspective, do not come directly out of the store and look back again, so you can't find the right feeling, and you must leave for a while. When you come back, you can't see that feeling can help you.

Don't be blind.

Do not buy too much at one time. You can not buy more than 3 pieces of clothes at the same time. The most popular codes of shoes are 36 or 37 yards.

At least once a week, a new product is always renewed. It is the most important tenet to do the fashion business.

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As long as we do a good job in management, the clothing store can operate smoothly, save a lot of unnecessary trouble and get more benefits.

As a shop owner, it is necessary to master some management skills and experience so that the underwear store can operate in an orderly way.

It is more important to do well the management of four aspects: good people, wealth, goods and information.

Only by doing well these four aspects of management can normal operation and business efficiency be improved.

For people's management, they are customers, suppliers and salesmen.

To manage customers, we need to think more about customers from the perspective of customers, understand what the real needs of customers are, do market surveys, provide satisfactory services to customers, and satisfy customers' needs.

The management of suppliers should be treated in a long-term perspective, with long-term cooperation as the precondition to treat them, and more information about products and market changes can be obtained from suppliers.

For the management of the staff, we should clearly understand the situation of the staff, such as attendance, vacations, late arrival and early retirement, as well as the personal qualities, service attitude and mental state of the staff.

Product is the source of life for a store, and management must pay attention to it.

Mainly from shortages, freshness of goods, loss of goods management.

Shortage is the biggest enemy for sales. Once hot products are out of stock, it is possible to lose a good business opportunity. Therefore, shopkeepers must always know the quantity of products and find out shortages should be replenished in time.

In the fashion industry, the freshness of clothing products is limited, so we must pay attention to product sales, sell advanced goods first, avoid obsolescence of products and cause inventory backlog. Many shopkeepers do not pay attention to the management of product wastage, and ultimately lead to the loss of profits. We must pay attention to these questions, so as to ensure maximum product loss and increase net profit.

The management of financial management is mainly cash management, especially cash management of cashiers.

For skilled cashiers, the cash register error can be controlled within 4/10000, while the new cashier's error is 10/10000.

The problem of receiving cash is the receipt of counterfeit money or the cashier's cheating.

Another important link is receipt documents, do not belittle these documents, the role is very large, they are important financial documents, lost, will cause great losses.

The management of information management refers to the relevant information management mentioned above. If the store is more standardized and has the relevant information management system, the management in this area will be more convenient. As long as the owner can see all the data changes on the system, the information is the most important reference when planning shop management.

If there is no relevant information management system, take care of the above information documents.