Conditions And Elements Of Ideal Shop Location

Shop location is a long-term investment, which is related to the future of business development.

For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.

However, the situation of the location of the network is changing all the time, traffic conditions are changing, competitors are peeping around, and the surrounding environment is changing and developing. If there are changes in municipal planning, there will be a lot of problems in the busy areas.

And when the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment.

This requires us to have a forward-looking position, not only to study the present situation, but also to know more about the future development of the area and possible variables so as to correctly predict the future.

A good location shop is inseparable from a batch of stable ones.

This is an important condition to ensure that its business reaches a certain scale.

Many shops are located in areas with large population density and a certain purchasing power. One of the important reasons is to ensure their sustained and vigorous vitality.

For any shop, its target customers may change at any time.

Municipal planning, changes in consumption habits and so on can cause.

Increase or decrease.

Obviously, when determining the future target customers, businessmen must take into account the changes of these external environments. We should understand the income status, demographic structure, occupational distribution and consumption characteristics of the residents in the central circle, the secondary circle and the marginal circle within the scope of their business circles.

Only in this way can we have a more accurate understanding of the quantity and quality of customers, and provide a reliable reference for the choice of store locations.

Excellent

It is bound to be close to the unblocked roads because the smooth traffic will not only affect the safety of goods, but also affect the delivery time and pportation cost of goods.

Only shops with convenient pportation can provide convenience to consumers and attract more customers.

Generally speaking, the streets concerned with shops should be as convenient as possible and have wide roads, preferably with stations and large parking lots near the shops.

Shops located near the intersection of several stations often attract large numbers of customers to shop.

A large parking lot in front of the store can accommodate distant customers and expand their scope of business, especially for large supermarkets or warehouse stores.

Therefore, businessmen must investigate the traffic conditions in and around the city, and analyze the traffic network of the shops and business circles.

Special attention should be paid to the impact of urban planning such as street development, road widening, subway, light rail, high speed, elevated highway construction, regional development planning and so on on the customer group of shops.

Enterprises must catch and grasp the development trend in this area in a timely and accurate manner.

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First of all, open channels to find shops.

Ms. Cai said that many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet, and then choose shops.

However, there is actually a "28" rule in the shops market, that is, only 20% of the total number of shops that rent information publicly, while 80% of them are covered by private pfers.

Therefore, after deciding to open a shop, the entrepreneur must find ways to find a shop and put it together so as to improve the hit rate of the "treasure land".

Secondly, we must understand that "passenger flow" is the reason of "financial resources".

Ms. Cai told reporters that when she first chose the address, she did not consider the factor of human flow, which led to failure.

After drawing lessons from her experience, she paid special attention to the flow of people, traffic conditions and the surrounding residents and units in the second site selection.

Facts have proved that for business entrepreneurs, "passenger flow" is "financial resources".

We should not seek remote areas because of rent and fear of competition.

Because the shops in the business district are more concentrated, it helps to accumulate popularity, but we should also pay attention to the problem of dislocation.

Furthermore, the location of the site should be forward-looking.

Not all gold markets will make money.

Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Fourth, pay attention to the cost performance of rents.

The rent of the storefront with different geographical environment, traffic conditions and building structure will be very different, sometimes even a little more than ten times.

However, for entrepreneurs, we should not only look at the most superficial rent price, but also consider the cost performance.

In other words, factors such as turnover should be taken into consideration.

Fifth, sometimes the "group rent" leasing method is more economical and practical.

Ms. Cai said that with the increase in the number of entrepreneurial teams, more than a dozen square meters of small shops were very popular, and the rent increased. Accordingly, the one hundred or two hundred square meters of large shops declined due to sluggish rental.

In this case, it may be possible to consider a few entrepreneurs who rent large shops in the form of group leasing and then divide them, so that they can save a lot of money.