In December 2014, China Exported About 15 Billion 766 Million US Dollars For Textiles And Garments.

According to the latest data from the General Administration of customs, China in December 2014

About 15 billion 766 million US dollars in textiles and clothing, a sharp decrease of 39.35% over the same period last year, and a decrease of 35.24% in the ring.

Exports

Fabrics and products, US $5 billion 990 million, decreased by 38.49% compared to the same period last year, and the annulus ratio decreased by 37.26%.

The export garments and accessories were 9 billion 776 million US dollars, down 39.87% from the same period last year, and the ring ratio decreased by 33.94%.

2014 1-12 month

The total export volume was 288 billion 583 million US dollars, an increase of US $4 billion 512 million over the same period last year, an increase of 1.59% over the same period last year.

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As we all know, now is the Internet age. Everyone is in the middle of the network. Whether you like it or not, no matter whether you admit it or not, the Internet has not only changed our life, but also changed the world we live in, and has changed the industry and business we are engaged in.

For the clothing industry, what has changed the Internet? What is the impact of the Internet on the traditional clothing industry? There have been doubts about whether the electricity supplier will be able to achieve its climate. Now the result has come out.

It is also doubted whether the Internet will change the operation of the domestic garment industry, and the result is also coming out. When some people are still debating whether the wholesale market of clothing will spread throughout China, the result will be self-evident.

Just as the electricity supplier has changed the retail business of physical department stores and so on, it has also brought about irreversible changes to the operation mode of the garment industry, that is, the mode of wholesale, agency and even affiliate relying on channels will no longer exist.

This issue is also discussed in micro-blog on sexy marketing.

One: 1. all intermediate links will withdraw from the stage of history.

2. Internet technology means eliminating the direct links of traditional channels rather than saving them.

3., the technology has matured. As long as the legal system is built up and the credit system keeps up, the intermediate links of traditional channels will be completely abandoned.

Second: in the entity channel, agents, distributors, trusteeship, affiliation, affiliation and other distribution modes will be withdrawn from the stage of history with the development of the Internet and the electricity supplier. Some people advocate the electricity supplier and friends circle. The so-called brand mode is a very nonsense.

There will be only one mode of operation of the brand in the future, that is, direct operation (self operation), agency, affiliation, trusteeship, distribution and joint operation will no longer exist.

The theory of electricity supplier

The intermediate links, including department stores, such as agency, franchised, trusteeship, distribution and joint operation, will exit from the stage of fashion brand in order to quickly occupy channels.

The problem that domestic clothing brands are facing now is the pformation from the operation of large wholesale and large circulation channels to the operation mode dominated by proprietary enterprises, because domestic garment enterprises do not really establish a mode of operation with brand building as the core and retail operation management as the mechanism.

What I used to do was to shake hands with the shopkeeper and collect the money from the channel once through the conference and so on, and then send a supervisor from time to time to do the training.

This relaxed and extensive mode of operation of the channel seems to have encountered great problems.