How Can Clothes Shop Be Safe In The Off-Season?

1, friends who have been engaged in the clothing industry in the time period all know that the off-season of clothing is usually in late June to the end of August. With the recent global warming factors, it is still hard to do business and hot weather in September.

So I think that the current off-season clothing from the previous 6-8 months extended in mid September, or even in late September.

From this we can see that the off-season of clothing industry is naturally in late June to mid September.

2, when the market often turns to the wholesale market, friends know that the beginning of each season is the new market and the most time for new products. In the middle period, it is the new product duplication period. This is often the case. The speed of new products is obviously reduced and the style is homogenized.

At the end of the season, there was no new product at all, and the wholesale cargo was basically processed and inventory backlog.

Let's take a look at the off-season in summer. The introduction of summer wear in May has been the time for new products to be listed. By June, the products that basically stopped were new products (in early June). By the middle of June, there were still several new products coming to the market. In the last ten days, there was basically nothing left.

That is to say, the trend of goods in the wholesale market has already finished the whole summer's products in a month.

3.

Analysis shows that with the development of the weather and fierce competition in the retail market, the sales market in the off-season is bustling.

In the past few years, in addition to the normal promotion during the 5.1 period, the market price trend in the middle of May to June was relatively stable. However, when I observed the market this year, I found that with the extension of the downstream retailers, the competition of the market price was very cruel.

At the present time, the outbreak of price war is in the late June.

It's 9 yuan, buy one get one, and the whole game is 50 percent off.

The off-season promotion has been brutal in the early season of the off-season.

4, the analysis of single store sales situation, I do not know the situation of friends in other places. Is the friend of the next shop doing in Zhengzhou, is it not that the store sales (performance) is not as good as a day since June? By the end of the month, it has basically entered the doldrums, and occasionally there will be a high performance.

But in detail

It's only the middle level in May? Because of the hot weather and the intensification of competition, the performance is declining day by day.

Especially in the hot weather, there are only customers at night. The 10 to 12 o'clock in the morning and 3 to 5 in the afternoon are hard to see customers enter the shop. Then look at the employees (some small shops are selling themselves) are they sleepy at this time? Occasionally, a person does not have a mental attitude. When the time comes to the peak, the sales situation is only in the middle of the peak. Are all the factors of the shop anxious for you?

5. The analysis of customer demand, because the weather began to heat in May, many customers chose to buy summer clothes in May and June.

Basically, many customers are wearing summer clothes.

So in June, most of the customers' basic dress requirements were satisfied.

From my small shop, basically, it has already been satisfied.

In popular terms, they should be bought.

Especially for the novice, remember not to be impetuous. In the early days, it must be hard. Slowly, you can understand the business and business fun! I believe all the novice sellers have similar problems, the choice of goods, and the choice of suppliers.