Where Is The Pformation Of The Department Store Industry?

In addition to the two pformation modes based on the electricity supplier and the shopping center, the department store industry is also trying to find more room for survival.

At the same time, the increasingly fierce competition has also led to the specialization development of the retail industry, which has led to the rise of specialized shops in various shopping centers such as electrical appliances, home appliances, washing, cosmetics, supermarkets, hypermarkets and convenience stores.

In addition, Xie Chen, senior director of the Shanghai Research Department of the world state Wei Li, said increasing the proportion of self-service business is becoming more and more important. "The experience of well-known department stores both at home and abroad shows that mature self-employed business can provide more generous profits for department stores, so it is regarded as a good recipe for department stores to get rid of the difficulties."

However, according to NetEase financial understanding, although many Chinese department stores are trying to do this or that pformation, so far, there has not been a feasible and completely replicated department store pformation mode, and even some enterprises have opted out of the industry.

Last year, Beijing Zhong Kun square announced that its retail format would be pformed into an office building.

In addition, a number of enterprises have taken a wait-and-see attitude in pition, hoping that the martyrs will move forward after a successful road.

A department store executive said, "now there is a way that department stores hope to carry on, and invest in such uncertain future.

and

They are not very wise and dare not adjust hastily.

Chen Liping, a professor at Capital University of Economics and Business, believes that China's general merchandise industry is now facing the era of "a customer loss". Before the severe winter of industry integration has yet to come true, the pformation of the department store industry has been too late in time, but there are three ways to break through: one is to develop its own brand, to spend 6 to 10 years to build up a completely independent commodity system; two, to improve the operation capacity of the store, to re establish the investment system, to realize differentiated products, and to expand the proportion of self employment.

On the increase experience, including the introduction of food and entertainment; three is to enhance the level of service, deep member based service system.

"Now we are worried about death. We have to plan for the next 3 to 5 years. We can not see clearly how the department store industry will develop next year. We really don't know how to do this plan."

The head of the strategic planning department of a department store in Wuhan complained to NetEase finance, "I believe there should be a lot of department store owners confused with the same problem now."

Confusion and perplexity have become the common problems faced by many Chinese department store operators. No doubt that they will die without pformation, they will not know where to go.