Gome Became The First Batch Of Wechat Card Package Merchants 100 Yuan Voucher Free Collar.

It is understood that the official name of WeChat card system is "card package".

After passing the backstage self-service application on their own WeChat public account, the merchant can use this function through WeChat public platform or open interface.

Traditional vouchers, discount coupons, group buying coupons, gift vouchers, coupons, air tickets, movie tickets, tickets, membership cards and red packets can all be incorporated into unified management.

At present, Gome has acquired the function of card voucher, and has issued vouchers worth 100 and 200.

Gome's voucher collection methods include Gome WeChat public number and scanned Gome's two-dimensional card code, and the most fun way is to ask WeChat friends directly.

With WeChat card coupons, Gome can directly use WeChat to complete the generation of card coupons, to view details, edit, delete and launch, and to support data analysis and multi form verification through public platform.

For example, you can get a complete report of card coupon operation data, and store data through various verification methods, such as mobile phone cancellation and web page cancellation, and establish close contact with users.

On this basis, Gome can more effectively complete the operation of card coupons, so as to better understand user needs and achieve user satisfaction.

With the rapid development of mobile Internet, Gome has been upgrading its strategy in a comprehensive way, pforming it into a "O2M full channel retailer", which is a combined operation mode of "offline shop + online electricity supplier + mobile terminal".

At this point, the whole channel has become the focal point of Gome, and how to better connect online and offline to become the focus of Gome service for users.

This cooperation with WeChat card coupons is a concrete step for Gome to implement O2M's all channel strategy.

As we all know, the business of issuing vouchers, discount coupons, group buying coupons, gift vouchers, coupons, air tickets, movie tickets, tickets, membership cards and red packets is aimed at attracting more customers to shop consumption.

The various capabilities provided by the WeChat card system not only break the limitations of consumers and businesses on the consumption of traditional card vouchers, make people's consumption easier and more convenient, but also bring higher conversion rate and more traffic to businesses.

Gome executives said that relying on the WeChat card coupon system, Gome will once again realize the pformation and upgrading of user consumption patterns, and fully open up online home appliances online and offline.

In line with the sweep code, the specific steps are as follows: users scan code to get coupons, pay attention to the WeChat public number of Gome, and share their data with Gome.

In this process, users complete consumption, and Gome is through.

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And the trust relationship based on the friend relationship chain brings the store rate to a higher rate, the price per unit is higher, and the brand exposure is wider.

As a result, Gome formed a one-stop marketing and management solution based on the relationship chain.

It also brings great convenience to users.

Users not only have a unified management tool for all kinds of cards and vouchers, no longer worry about the expiration date of vouchers, and do not have to worry about too many cards or vouchers to carry or lose easily.

The WeChat card system based on WeChat's social gene and instant messaging attributes will send a reminder when the ticket is due to expire. Users can check their stores and use at any time, and they can also send their tickets to WeChat at any time.

Analysts say that in the age of social networking, information sharing has become a trend and habit. It is not impossible to use this habit to subvert a consumption tradition.

Therefore, the huge network social resources attract not only temporary user growth, but also create more and more long-term consumption drivers for personalized services in the future.

Gome's cooperation with WeChat card coupons and the layout of mobile shopping is a useful exploration in this era.