Convergence Of Online Shopping Sharpness Department Store Fought A Battle

From the major department stores in Guangzhou, driven by the consumption of new clothing and jewelry in autumn and winter, the department store in Guangzhou on the first day of the golden week strongly absorbed hundreds of millions of gold.

While online shopping sites also have national day promotion, but the intensity is generally, it seems to be convergence, low key festival.

The reporter learned from Guangzhou friendship store that in October 1st, the store sales increased 18 million yuan, an increase of 10% over the same period last year.

Sales of modern department stores and Tianhe department stores reached 29 million yuan, unchanged from last year.

Guang Bai shares, such as Guang Bai department store, new Daxin department store, GBF fashion 100, gold and jewellery building, etc., attracted a total of 66 million 800 thousand yuan a day, unchanged from last year.

Reporters visited various major department stores and found that household consumption was still the main source of public shopping.

Due to the cool weather yesterday, many customers went to buy new clothes for men's and women's clothing in autumn and winter. Among them, the major brands of clothing, which are the main colors of this season, are popular with consumers.

In the near future

Continued low impact, making the public buy

Enthusiasm is high. Since October is the peak season for marriage, businesses are making wedding articles.

During the national day, Guang Bai gold and jewellery building bought 62% off discount discounts of two pieces and above, attracting a large number of consumers to stop.

In addition, coincides with Chung Yeung Festival, the number of customers who buy tonic for their parents has increased since last year, and nutritious health products such as flowers and Ganoderma lucidum become another hot commodity.

And offline

Different atmosphere, the Yangcheng Evening News reporter found that the online shopping platform golden week atmosphere far less than "double 11", "6. 18" and other Carnival shopping carnival.

Jingdong mall aimed at "eleven" sales promotion mainly in the home appliance category, compared with this year's June launch of the overall category of promotional sales is inferior.

The festival atmosphere on Taobao is even more deserted. Only one of the promotional advertisements on the front page is related to the National Day golden week.

A senior person in the electricity business pointed out that "online shopping convenience consumption experience is more prominent in busy working days.

In long holidays, consumers are more willing to go out with their relatives and friends to go shopping.

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In July, Wangfujing department store in Zhanjiang stopped operating abroad.

No doubt tripped the Wangfujing department store.

For the future development plan, Wangfujing said, "the preparatory work for Wangfujing in Jiaozuo continues to advance steadily, and it is expected to open in the second half of 2014.

Luoyang Wangfujing shopping center and Leshan Wangfujing shopping center are entering the preparatory period and are expected to open in the first half of 2015.

There are 41 department stores and two shopping malls in the new world department store, 39 of which are private stores and 4 are management shops.

In the first half of this year, the new world department store completed the acquisition of Shanghai Hongxin Fashion Plaza and Hongkong new world department store, Shanghai Paris spring Wujiaochang store. In addition, it opened a private store in Yantai, Shandong, Yantai new world department store.

"The company will open the 118 Shanghai project in Putuo District, Shanghai in 2015, with a total floor area of 62600 square meters.

In addition, in 2016, a new life hall will be opened in Hengyang, Hunan Province, with a total floor area of 42200 square meters.

The expansion project of Nanjing Street store two phase project is expected to be completed in 2016, with a total floor area of 25400 square meters. The Nanjing Street store phase I project is being rebuilt and is expected to be reopened in 2017 with a total floor area of 26300 square metres.

In 2016, the layout of the North China region will be expanded, and a management shop with a total floor area of 40000 square meters will be opened in Jiamusi, Heilongjiang. "

New world department stores pointed out in the report.

According to the reporter's understanding, Tianhong Shopping Center opened 3 new stores in the first half of the year, namely, in June 7th, the new rainbow in Bantian, Shenzhen; in June 19th, Shennan store in Shenzhen, and opened the Hangzhou Tianhong shopping center in June 27th, the second shopping center in East China and the first shopping center in East China.

In May 31st, Tianhong terminated the partnership between Fujian and Yongan.

As of June 30, 2014, there were 60 "Tianhong" brand Direct stores, 1 franchised stores, with an area of about 170 square meters, and 3 stores with "Jun Shang" brand direct shops, with a business area of about 130 thousand square meters.

In addition, in July 16, 2014, the shopping center of Ji'an in Jiangxi officially opened. At that time, there were a total of 3 shopping centers in Tianhong, and in August 8, 2014, Huizhou Tianhong officially upgraded to the Huizhou store of Jun Shang department, becoming the fourth direct store of the company. In August 21, 2014, the new pine and cypress rainbow was opened in Shenzhen.

In the first half of 2014, Shandong Ginza opened 6 stores in Tai'an, Zibo, Binzhou and Weifang. Among them, the acquisition of Linqu Huaxing mall opened 3 new stores. Its stores covered 12 cities in Shandong province and Shijiazhuang and Baoding in Hebei Province, and the total number of stores reached 98.

In addition, Guang Bai department store has carried out property upgrading and operation adjustment for 10 stores inside and outside Guangzhou.

"From the performance data of department stores in the first half of this year and the future development plan, most businesses have shrunk. In order to change the pattern of 1000 stores, many enterprises have tried O2O, upgrading existing stores, and the newly opened stores in the future are mostly located in the two or three line cities.

At present, China's general merchandise industry is like a maze, and it will find vitality in this structural change. "

Analysts pointed out.