Outdoor Outdoor Show, Hot Outdoor Brand, Please Don'T Lose Your Way.

With the popularity of last year's "Daddy's going there", outdoor reality shows have entered the outbreak stage, and various TV stations and Internet media have been competing to develop such programs.

Some people in the industry believe that documentary reality shows have always been the mainstream in foreign countries. With the increasing acceptance of outdoor reality shows in China, it will become a popular trend in China.

The show has aroused public concern about outdoor sports.

We are also eager to try and feel that the era of "universal outdoors" is coming. Not only has many family and parent-child outdoor equipment been launched, but also some brands have been added to the production.

However, there are still a lot of worries about the popularity of such programs. The outdoor brand is good enough to ride a ride, but it should not deviate from its established course.

A hidden danger

Chinese people like to join in the bustle. The development of such programs by TV stations and websites is red hot, but the levels are uneven. Moreover, short time bombing the audience is easy to cause aesthetic fatigue.

After heat, it tends to be dull.

Hidden danger two, hot single

Most outdoor reality shows are "

The mode of children is mostly introduced or referred to the Korean form, without the shadow of American survivor, and the taste of tourism is far outdoors.

It is not outdoor life that attracts audiences, but a lot of stars. In essence, it is still a consumer star. It is not different from "good voice" and "good singer".

Hidden danger three, lack of follow-up

If compared with the programs like "good voice" and "good singer", outdoor programs such as national athletics, outdoor survival and parent-child interaction lack the development of late industry, which directly affects the vitality of the program.

In fact, it is worth exploring for the tourism chain to promote tourism and build a tourism brand, develop consumer products and so on, but it is still in the blank.

Outdoor in China

The potential is undoubtedly due to the improvement of people's living standard and health consciousness, not just because of several TV shows.

Outdoor brands are developing rapidly with the help of external factors, but they should identify their location, decide which consumers to choose and what products they bring to them, otherwise they will drift along with the flow, and create a century old shop after all.