Haining Leather City Wireless Market Will Be Built And Put Into Operation In October.

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The construction of the wireless market of China Leather City headquarters A, E and F has completed the project design and construction bidding. The construction is now under full construction and is expected to be completed and put into operation in October this year.

Zhang Weiqiang, deputy general manager of Limited by Share Ltd, China Leather City, Haining, said when he introduced the construction of the wisdom market of leather city.

In order to optimize customers' leisure shopping experience, improve market standardization, precision and intelligent management capabilities, and meet the needs of mobile marketing and the full implementation of O2O, leather city set up a smart market construction project in late 2013. The project mainly includes 21 sub items, namely, intelligent management, intelligent service, intelligent marketing, intelligent industry, and intelligent innovation, with a total investment of about 30 million 300 thousand yuan. There are 21 sub items.

Zhang Weiqiang said: "in addition to the wireless market, now mobile APP, O2O, big database and other key construction contents have all started, some of them are already in use in testing."

It is reported that the project has received the attention and praise from the expert group at the reply meeting of the construction of the wisdom market of the provincial industrial and commercial bureau.

The smart market is the Ministry of industry in 2014.

Demonstration pilot projects, leather city smart market construction can enhance the competitiveness of leather city in the era of Internet business, actively embrace the Internet, integrate into the trend of e-commerce development, will boost the leather city 20 years later to take off again.

The smart city service module based on the wireless network layout in the market includes the sub functions of wireless market, shopping guide, intelligent logistics and O2O cash register system.

It is learnt that by building a fast and stable wireless network in the market, we can effectively solve the needs of customers' wireless internet access. Through the statistical function of the location of people, we can understand the situation of people in the market at any time, provide the drainage and management basis for market management, and provide data support for marketing. By downloading the application software, consumers can locate navigation, search for cars and receive various promotional information. Through mobile unified payment and shopping guide, users can accumulate data on membership data and customer service behavior, and provide intelligent service for customers, businessmen and managers.

In addition, in the intelligent marketing module, the implementation of the O2O model plays an important role. When the product resources of the connected line (website, cell phone WEB and APP) and offline (leather city shop) can facilitate the online purchase and online repeat purchase under the customer line, expand the sales space through online resources, attract more customers to the offline market for shopping experience; centrally integrate the online customer data, consumer behavior and preferences into the database for analysis and comparison, and guide the shops to choose the commodities and improve the turnover rate of goods.

"Pi city wide network marketing platform is a professional leather goods online trading platform, coupled with the public interaction of WeChat micro-blog platform, mobile APP booster, these are conducive to the integration of offline products."

Zhang Weiqiang said.

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Under the economic situation, the pformation and upgrading of leather city and leather industry is imminent. It is imperative for the market to cultivate new consumption growth points. The construction of the smart market is catering to this trend, and has injected new blood into the "four centers" of leather city.