Speech By Li Yuzhong, Executive Vice Chairman Of China Leather Association

In September 21, 2014, "gathering brand strength and tide collar leather future", the Sixth China Leather Industry Brand Awards ceremony of the Haining China Leather City Cup was held at the PDU Jin Jiang Grand Hotel in Haining.

Mr. Li Yuzhong addressed the grand ceremony:

Speech by Li Yuzhong, executive vice chairman of China Leather Association

Distinguished guests, friends from all over the leather industry and media friends from all over the country:

Good afternoon, everyone! I am very honored to be invited to participate in the leather industry brand event. First of all, I would like to congratulate the winning enterprises. It is because of the efforts and pursuits of many excellent enterprises that the leather industry can develop healthily and orderly.

I hope this positive spirit can be carried out through these excellent enterprises and bring our leather industry into a more healthy and orderly development track.

Secondly, on behalf of the China Leather Association, I congratulate the successful convening of this brand event.

At present, China's leather industry is facing unprecedented challenges, the most stringent environmental regulations and unprecedented enforcement of environmental protection, the slow domestic market and the unoptimistic export market, and the superposition of multiple factors, which has led to difficulties for a group of enterprises.

Whether the national policy or the market environment has put forward high requirements for our industry, and these high requirements restrict the steady development of China's leather and shoemaking industry.

In the face of such a grim situation, enterprises in addition to accept the eternal rule of survival of the fittest, only through continuous innovation, continuously enhance brand awareness and constantly enhance the comprehensive strength to seek breakthroughs.

In recent years, Huicong leather net has been playing a very important role in promoting the development of the industry through its continuous efforts to deepen the Internet field.

Every year the leather industry brand event as scheduled comes to a fair, just and healthy stage for Chinese leather enterprises.

Looking back at the previous brand events, we can see that a lot of prizes are being awarded, and enterprises are currently active in the forefront of the industry.

Many winning figures are still making great contributions in pushing forward the industry.

The industry needs to commend these enterprises, these individuals, because the development of the industry is inseparable from this powerful positive energy.

This year, the organizers have set up 10 awards, and the results are very promising. I believe that the winning enterprises or individuals must represent the most advanced and outstanding power of China's leather industry in 2014. I sincerely hope that the winning figures will be able to make contributions to the development of enterprises in the following work; and the winning enterprises can continue to grow and grow, and strive to become the world's leading well-known enterprises.

Friends! Today, the elite of leather industry gather again.

I hope that through our joint efforts, China can quickly realize the dream of a leather power country. At the same time, I also wish Huicong net's "China leather industry brand event" better and better.