Three Aspects Of Clothing Store Opening Must Be Done.

　　 Open a clothing store Before doing some investigation work, it is necessary to conduct a detailed investigation, whether for clothing market or shop location. Sometimes, whether the early investigation work is done directly determines the future development and profitability of the clothing store. What investigation is more important?

　　 1. how to choose clothing brand

There are so many clothing brands and choose brands. After all, brand clothes are targeted consumption groups. Shopkeepers don't have to worry about what kind of styles they want to sell. As long as they are of style and price, you feel fit for your local market.

　　 Two site selection investigation

Do not rush to take over the transferred store. Some people see a certain shop transfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late. If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money. On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money.

　　 3. clothing market investigation

The market investigation before opening a shop includes the following aspects: how the environment around the shop is, whether the traffic conditions are convenient, whether the surrounding facilities are favorable to the shops, and how to serve the regional population. Generally speaking, the more population there is, the better the density is. At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on. Target customers' income level. Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers. All kinds of commercial villas or residential quarters built around the city are places where the rich gather.

There are many factors that affect the location of shops. Why do some shops in remote lanes thrive year after year, and some shops in prosperous areas are hard to manage? The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store. Opening a shop is no longer a matter of OK. Only rational and perceptual combination can succeed.