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Analysis On Display Skills Of Goods In Exclusive Stores

2014/5/16 21:57:00 50

StoresGoodsDisplay Skills

A store with a disorderly product will only attack customers' enthusiasm and desire to buy. Underwear products have spent a lot of effort in the style and color of the product when they first designed it.


In the serialization of style color Complementarity is also a lot of attention. The style and characteristics of the product will be different from the inside structure, the internal environment and the geographical location of the shop. The correct display can reflect the personality characteristics of the brand. This requires the shops to learn from their own stores and communicate with the manufacturers and related personnel.


At the same time Clothing display In terms of ideas and ways of collocation, we should learn more and accumulate more, improve our appreciation ability and display Xiaoping, and make our own store features.


The shopkeeper has an account, a clerk's account, a company headquarters account. At the end of the month, shopkeepers receive actual returns and actual returns. Subsidiary ledger Check accounts with the company's headquarters. At the same time, you can check with the shop assistants on the basis of actual receipt, actual return, sales and actual inventory.


As for the price policy in sales, it can be clearly stipulated that the unified retail price should be implemented in accordance with the headquarters of the company. Or give restrictive discount rights.


For example, the minimum 15% off rights can be granted, but the premise is that full sales must account for more than 80% of the total monthly sales. In this way, we can give salespeople discount rights to show trust, which not only improves their enthusiasm for work, but also can effectively grasp sales opportunities and improve efficiency.


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In fact, a large inventory of underwear is not easy to control, it will be easy to squeeze. Bra is also the largest category of underwear, and it is also the largest commodity in stock. The following points are the operational elements of specific orders:


1. bra cup rim. Divided into 32-42 yards, of which 32 and 38 are equipped with yards, 34 with 36 for frequent sale codes, 40 for 42 yards, preferably for guests to pick up the goods. The specific operation is 1 for 32 yards and 38 yards, 3 for 34 and 36 yards. If you can't take 1, the black and the jade can be equal, and the other colors only take 34 to 36 yards.


2. cup type of bra. Divided into A, B, C, D, E, F level, we often sell as B cup, A cup and C cup are equipped with goods, the number of goods sold for regular sales of 1/10 is enough. A cup will only enter 34 yards with 36 yards. C cup will only cost 38 to 40 yards, the fewer the better.


3. the color of bra. Basically there are black, white, skin, powder, red, blue, jade. But at ordinary times, it sells only black, skin and jade. I think skin is the same as jade, but only when it comes to purchase. Red is the necessary color for Chinese New Year. The specific operation is black, jade and even skin code 34, with 36 yards, and white, pink, red and blue can be divided into different styles according to Chen Li, and the number of codes is 34 and 36 yards. The best number is 1.

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