Textile And Garment Industry Can Develop In The Future If There Is Innovation.

China Spin clothing Industry depends on innovation to win the future.

Just past 2013, the development of textile and garment industry is complicated and changeable. The industry is faced with a series of unfavorable factors, such as insufficient demand, excessive intra and extra cotton prices, rising production costs, increased pressure on emission reduction, and intensified international competition. In a severe situation, the industry relies on innovation, showing strong internal driving force.

In 2013, the main economic performance indicators of the textile industry increased, and the growth rate of most indicators increased compared with the previous year. According to the statistics of National Bureau of statistics, the industrial added value of 38 thousand and 600 Textile Enterprises above designated size increased by 8.3% compared with the same period last year, and the main business income increased by 11.5% compared with the same period last year, and the profit increased by 15.8% over the same period last year.

Recently, at the annual commendation and forum of China's textile industry, sponsored by the China Textile Industry Federation, the head of the China Textile Industry Federation said that the steady development of the textile industry was achieved through the adjustment and transformation of the industry. Comprehensively improving the capability of independent innovation, promoting the optimization and upgrading of industrial structure, and actively promoting reform and opening up and independent innovation have become an important task for the textile industry in the coming period.

Further excavating the industry's innovative strength and finding an example of textile progress is the tenet of the 2013 annual recognition of innovation activities in China's textile industry. Since 2005, the China Federation of textile industry has launched 160 innovative personalities in the whole year. These innovative figures have always maintained their innovative vitality in comprehensively promoting the technological progress, technological transformation, brand building, public service and industrial transfer in the industry. They have played an important exemplary role in leading the industry to leapfrog development.

This year's 2013 innovative figures include Yu Jianyong, a leading academician of the Chinese Academy of engineering. He also has Liu Yuexing, chairman of the home textile company with outstanding achievements in building his own brand, Zhang Jiang, chairman of Taiping bird group, and Mo Bingrong, chairman of Zhejiang Jiaming dyeing and finishing Co., Ltd., who has made outstanding contributions to energy saving, emission reduction and low carbon environment protection. He is also chairman of Jiangsu poly Jie microfiber Textile Technology Group Chairman Zhong Bai Jian.

The transformation of China's textile industry from "traditional sales" to "channel operation" is also reflected in the innovative figures of 2013. They innovate and expand the profit making space through channels, such as "going out" typical model enterprise, cloud bat. Clothes & Accessories Guo Jian, chairman of the board, and Lin Ping, chairman of Daly silk, which promotes brand building with new media marketing.

Comprehensively improving the capability of independent innovation, promoting the optimization and upgrading of industrial structure, and actively promoting reform and opening up and independent innovation have become an important task of the textile industry. The efforts made by these innovative personages are of great significance to the development of China's textile industry from strength to strength and technology, brand, sustainability and talent strategy.

With the theme of "innovation and wisdom" as the theme of the 2013 annual Innovation Forum of China's textile industry, the award-winning innovative figures have a heated discussion on the understanding of innovation and how to innovate. They believe that innovation as the theme of the times is the only shortcut for the textile industry to deal with all kinds of crises and challenges and realize industrial transformation and upgrading. We must implement innovation in every aspect of production, management, marketing and service. Innovation, as an endogenous driving force, is not only an inevitable choice for enterprises, but also an inherent requirement of the industry.

For Yang Xun, chairman of the 2008 annual and 2012 annual innovation of China's textile industry, JEANSWEST chairman, the innovation is most empathy for the benefits and changes brought by enterprises to the. As a traditional strong brand, in the general downturn of the industry, whether JEANSWEST is adopting meticulous management or entertainment marketing publicity, whether it is opening the all-weather sales mode or creating the love footprint with the characteristics of the times and the characteristics of enterprises, every step of innovation has made JEANSWEST win every step. Especially in the breakthrough and innovation of sales mode, JEANSWEST's O2O system is most commendable. In 2013, on the "double eleven" Shopping Festival, with the increase of the cost of flow generally dampened the sales of brand network, JEANSWEST still ranked the top in the casual wear category with a daily sales of about 50000000 yuan, and the year-on-year network sales grew 40% year-on-year. At present, JEANSWEST has begun to take shape in the O2O mode that decides the future competition pattern of the channel. 15% of the physical stores in the whole country have already opened online shopping, making up for the short boards which JEANSWEST's more than 2400 entities can not complete in the style, color and number of goods. With innovation as the driving force, JEANSWEST has not only formed a pattern of "marketing is king", but also has realized the fashion and efficient development of the brand, and has become a model of the business model innovation of textile and garment enterprises.

This jeanswest Joining the China textile industry annual innovation figure selection campaign is to share innovative experience while looking for examples of industry innovation, and contribute to the realization of textile power. As Yang Xun said, "innovation is the bounden duty and responsibility of an enterprise. Only by being bold in innovation and continuous innovation can we achieve our dream and realize the" Chinese dream "of textile power.