Three Major Business Districts Set Up Humen Clothing

      Humen clothing business is forming three business circles, mature clothing business circle: one square kilometer clothing business circle with Fumin fashion city as the center and composed of 22 clothing stores; one square kilometer surface auxiliary material business circle gathered in Humen Bomei road section, which is the upstream supporting business circle of Humen clothing industry chain; Fumin clothing Trade Center, which is about to open as a new business district, has been recognized by the town government It is the core of Humen new clothing business district. 　

The positioning of the new and old clothing business district is different, they promote each other and prosper together. Humen will highlight the clothing business district, optimize the innovation environment, and promote industrial upgrading by market upgrading. 　

According to tan Zhiqiang, director of Humen Town's economic and Trade Office, according to the current situation and development trend of humen's clothing trade, the town government is vigorously building three clothing business circles, namely, upgrading the mature clothing business circle, improving the upstream supporting business circle and starting the new business district of Humen clothing. The new business district is expected to be formed in three years, At that time, Humen garment industry will form a pattern of "tripartite confrontation". 　

Taking Fumin fashion city as the center, a square kilometer clothing mature business circle composed of 22 clothing stores is the foundation of Humen clothing. In order to solve the problem of parking difficulties for buyers, Fumin will invest 300 million yuan to build a large free parking lot and clothing logistics center opposite Fumin fashion city, in addition to Daying Oriental International underground parking.   

Bomei road section of a square kilometer of 10 major accessories market clothing supporting business circle, is the upstream of Humen clothing industry chain. The history of its formation is not as long as that of the traditional sales circle. The urgent task is to extend the supply chain, enrich the supply services, improve the agglomeration capacity, and open up the market alliance and supply combination with the traditional sales circle through enterprise cooperation. The town government is committed to actively guiding, including the support of the face-to-face auxiliary materials Association, providing high-quality public services for the enterprises and households of the auxiliary materials, and striving to build it It is an important distribution center of Pearl River Delta. 　

Taking Fumin business center located at the intersection of Guangzhou Shenzhen Expressway and Beijing Zhuhai Expressway as the center, it integrates clothing innovation, modern business, leisure and entertainment. With a total investment of more than 500 million yuan, it will build a large number of famous brands and brands in China and abroad, with a total investment of more than 500 million yuan. With the start of the new business district, Humen clothing industry will realize the combination of market and innovation, and upgrade the efficiency and quality. The new business district does not affect the prosperity of the old business district for the emerging new business district of Humen clothing, many clothing merchants in the old business district expressed concern: the new business district is large in scale, good in hardware and superior in traffic environment, which can be said to be "a collection of thousands of favors". Will the new business district affect the prosperity of the old business district and intensify the internal competition, Tan Zhiqiang, director of Humen Town Economic and Trade Office, believes that with the continuous development of Humen clothing industry, the emergence of new business circle is just to meet the needs of clothing market expansion. At the same time, the positioning of new business district is different from that of mature business circle and supporting business circle. For example, mature clothing business district is positioned at clothing wholesale and retail, while Humen new business district should gather more famous and most potential clothing brands, and more mutual promotion between business circles will have a very obvious effect of common prosperity. "Humen's clothing industry has developed to a certain scale and has established a certain position at home and abroad. However, the relationship between the up and down chain of the industry has not been perfect, especially in the supply-demand relationship between cloth accessories and garment manufacturers. This is mainly reflected in the fact that most of humen's cloth suppliers are second and third-line fabric suppliers, which can not form fabric manufacturers and clothing Due to the equal supply and demand of garment manufacturers, many garment manufacturers in Humen Town have to seek cooperation with fabric manufacturers in Guangzhou and Keqiao, Zhejiang Province. If the upstream supporting business district develops well, it will be beneficial to the development of new and old business districts. " Tan Zhiqiang said.  

In addition, the Humen government made an important strategic decision last year, that is, to create a creative industrial park to lead the transformation and upgrading of the garment industry in Humen Town. The park is located in Weiyuan Island, covering an area of 200 mu. It will build a new service system with "fashion" as the core element, alliance and network as two wings and serving the fashion industry. 　

Pan Jijun, deputy mayor of Humen Town, said that for more than ten years, after the completion and operation of Humen garment and noodle accessories wholesale markets, they basically rely on the management of the mall office. This year, the clothing industry in China is not very prosperous. Under the situation of deteriorating market environment and fierce competition, this relatively backward business management mode has many disadvantages, which can no longer meet the development needs of the market. The professional market should analyze the advantages and disadvantages and how to make efforts in the poor environment. 　

After all, Humen has the advantage of the Golden Business District in the Pearl River Delta, the information communication is very fast, the market is relatively early, the clothing foundation is solid, and the industry interaction has advantages. There is still potential for market development. To promote the industrial upgrading by market upgrading, to highlight the clothing business circle, and to optimize the innovation environment is an important grasp of Humen clothing development.  

"In this regard, Humen Town Government will encourage and support the development of the three business districts from all aspects, but also hope that many shopping malls in the business district will introduce modern enterprise management system to improve and enhance the overall image." Pan Jijun believes that the market of Humen clothing business district must be equipped with a marketing director to manage the market well. The modern market is changing. There are professional marketing personnel who can avoid risks and improve the market's ability to resist risks; set up a public relations department to regularly organize the exchange between purchasers and surrounding markets; employ a creative director to establish their own professional marketing team; establish their own creative team with their own marketing talents, which will improve the market competition of Humen clothing Competitiveness is particularly important.