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Facing The Financial Crisis, The Stronger The Shoe Industry Is, The Stronger The Vietnam War Is.

2008/11/17 0:00:00 10256

Shoe Enterprises

Huajian's R & D personnel set up a research group with the Swiss Confederation technology and Innovation Committee and the Swiss Southern University of science and technology to organize in-depth research on the world's industry standards for customized product services, and re established the "hundred code standard" of women's shoes through the investigation of about one hundred thousand persons and the Swiss Southern Technology and applied university.

Xinhua news reporter Wei Meng photo of Huajian group's four workshop of a production plant saw that the workshop is still full load production.

The workers are very busy to fulfill their production tasks.

Interestingly, most of the workers in this production line are young men, and the proportion of foreign girls is not much.

Zhang Huarong is quite excited today. In the face of so many Internet media, he became a commentator himself.

He told hundreds of listeners in front of him that he was a Nanchang native in Jiangxi. 12 years ago, 38 years old, he took 80 hometown soldiers to the south of Jiangxi to start a business, and started a small shoe making enterprise Huajian shoe factory.

However, due to the quality, as a result, there are more than 20 high-end women's shoes in the world, which are produced by Huajian. This makes Huajian already have more than 20000 workers, and has production plants in Ganzhou, Henan and even Vietnam in Jiangxi.

Xinhua News Agency reporter Wei Meng photo this afternoon, the 49 key network media from all over the country came to Guangdong Dongguan Huajian group company.

Although this factory is still a labor-intensive enterprise, the storm did not bring negative effects to it. Instead, some small shoe factories shut down, and they did not belong to Huajian in the past.

It is understood that Huajian group has 46 production lines, with an annual output of about 16000000 pairs of women's shoes, and exports 14 million 510 thousand pairs in 2007. It is expected that the actual export volume will exceed 14 million pairs this year, maintaining a larger export scale.

The reporter saw today in the four workshop of a production plant under his banner that the workshop is still full load.

The workers are very busy to fulfill their production tasks.

Zhang Huarong, chairman of the Huajian group, said that his leading company is currently the largest middle and high-end female shoe manufacturer in China. It is also a typical labor-intensive enterprise with more than 23000 employees. It is also a typical export-oriented export enterprise whose products are exported by 97%.

In the face of the current market pressure, they rely on a good foundation, through industrial pfer and product pformation and upgrading, to achieve sustained, healthy and stable development, showing a strong ability to resist risks.

Hua Jian can achieve development in the more difficult export environment, still can have 2% to 3% profit, first benefit from a successful industrial pfer in 2002, we call it the pformation of investment strategy; second is benefited from the establishment of a perfect industrial chain chain, we call it the pformation of product structure; and then benefit from the pformation of ideas...

Huajian, through product structure pformation, develops manufacturing links and services as products, and effectively reduces costs and improves efficiency through internal competition and circulation.

For example, we have a little profit in making shoes, and making the sole of shoes has a little profit. If we integrate together, we will have more profits.

He said that even making some articles on the lamp can bring profits, because now only the lamps that are seriously illuminate the lamps in the workplaces can save 3000 yuan a day, and the electricity saved in one year will reach more than 100 million.

And encourage employees to use more than the pressure of the warehouse, also saved the enterprise cost more than ten million.

Hua Jianzheng continued to tap the potential and optimize continuously in terms of design, development, cost, quality, delivery and logistics, so as to enhance the competitiveness of enterprises and win many partners.

This makes Huajian have more and more independent choice in customer choice, order choice, price choice and so on.

Zhang Huarong is quite excited today. In the face of so many Internet media, he became a commentator himself.

He told hundreds of listeners in front of him that he was a Nanchang native in Jiangxi. 12 years ago, 38 years old, he took 80 hometown soldiers to the south of Jiangxi to start a business, and started a small shoe making enterprise Huajian shoe factory.

However, due to the quality, as a result, there are more than 20 high-end women's shoes in the world, which are produced by Huajian. This makes Huajian already have more than 20000 workers, and has production plants in Ganzhou, Henan and even Vietnam in Jiangxi.

He is very proud of the factory in Ganzhou, Jiangxi.

He said he invested 600 million yuan in Ganzhou, Jiangxi, and built a super large shoe manufacturing base.

After more than 6 years of development, Huajian Ganzhou manufacturing base has more than 11000 workers and 20 production lines.

It is this industrial pfer that shows a huge advantage today. The local production cost is more than 10% lower than that of the PRD. This offset the recent two years, especially the RMB appreciation and cost rise since this year, especially the difficulties brought by the financial turmoil to the group, and maintained a profit of 3% to 5%.

"Dongguan is making high-end products and competitive orders, while in Ganzhou, it is mainly the products of large orders and low unit prices, which make up for the weakness of development and order. Dongguan is mainly engaged in business, procurement, development, R & D, while Ganzhou is mainly produced, and the two sides complement each other.

So on average, we still have a profit of 2% to 3%.

If it weren't for the Ganzhou base, we would be very difficult. "

Zhang Huarong revealed that since 2001, Huajian has begun pformation and upgrading, made from pure finished shoes, and has been pformed into a complete industrial chain that integrates R & D, trade, leather manufacturing, shoe manufacturing, shoe machine matching, finished products processing, logistics and distribution, high-end forums and headquarters bases.

This pattern, which seems to be contrary to the trend of the industrial division of labor is becoming more and more refined and more professional, has become another "magic weapon" for Huajian to increase profits and resist risks.

He said, now, the technical personnel in Huajian have reached more than 2800 people. The research and development of these technicians has been meticulous to the research of human feet. Through the investigation of about one hundred thousand people, and with the Swiss Confederation technology and Innovation Committee and the Swiss Southern University of Applied Science and technology, a small research group has been set up to conduct in-depth scientific research on the world standard of the product customization service, and through the collection of tens of thousands of different foot data, the "hundred code standard" of women's shoes is set up, and the personalized customization service of women's shoes is fully implemented.

Zhang Huarong happily said that until the 100 yards standard was released, Huajian could provide more thoughtful services for women around the world.

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