The Electricity Supplier Has Brought Great Pressure To The Traditional Business.

Electricity supplier's strong attack, let bookstore, 3C digital, clothing The Department Store represented a hit. Despite the fact that shopping centers combined with multiple formats have not yet been significantly affected, the industry experts believe that at the recent international forum of China Shopping Center Shopping Mall We need to focus on consumption trends early, and redefine shopping center products and format planning closely following consumer demand.

　　 Strengthen consumption convenience

The intelligent service provided by the electricity supplier makes shopping center managers no longer dare to underestimate this "opponent". Tan Youhua, executive director of Xintiandi Business Management Co., Ltd., said that in recent two years, businesses constantly began to think about how to deal with the impact of electricity suppliers, because they constantly reflected the continuous rise in online sales.

In Tan Youhua's view, for shopping center managers, the primary problem to overcome is how to achieve convenient shopping. "Consumers only need to browse a few minutes to complete an online shopping process, which saves time and benefits. And when you come to a shopping mall, the convenience is hard to achieve.

Tan Youhua said that shopping centers want to regain the consumer's "heart" need to start from their own changes, first of all, we need to re-examine whether the goods provided in the shopping center can meet the needs of consumers and attract consumers to buy goods here. Secondly, electricity providers can realize intelligent shopping and services such as mobile phones and computers. Can shopping centers find a breakthrough and link them with them? For example, let consumers pick up goods at shopping centers, or provide delivery services in shopping centers.

At the same time, Tan Youhua stressed that shopping centres should not neglect the combination of regional culture, so that the environment can infect consumers and satisfy the diverse needs of consumers besides shopping. "Whether shopping environment can make the consumers who want to date closer to each other, and whether the atmosphere with friends is easy or not".

　　 with Experience format Break through

After experiencing the product economy and service economy, Li Jun, vice president of Yurun modern commercial group, believes that the shopping center has entered the era of experience economy. Li Jun said that at present, consumers are more willing to pay for emotions, environment, culture and entertainment. Based on this consumption trend, strengthening the experience format will be a magic weapon for the future development of shopping centers.

In Li Jun's view, many shopping center managers have realized the importance of experiencing formats. For example, Wanda has cancelled two layers of clothing and formats, increasing entertainment, leisure and cultural consumption. Some shopping centers in Shanghai have attracted many family consumption by combining art, culture, leisure and outdoor activities. Li Jun said that due to the obvious impact of the clothing business, the shopping center needs to adjust the format as early as possible, redefine the content of the customers gathered, and pay attention to the format of contributing passenger flow. However, shopping centers will also experience risks while increasing their experience and innovative formats.

Shopping centers should not only pay attention to the introduction of experience formats, but also enhance the experience effect in interior design and architectural style. Li Jun said that the architectural form of shopping center itself can bring experience to consumers. At present, consumers put forward double high requirements for shopping center's space and shopping experience. Therefore, shopping centers should focus on every node in the design, carry out thematic packaging, and create third living space for consumers to work and family.

　　 Optimize operation in time

Facing the pressure brought by the electricity supplier to the entire traditional business, Hu Jin, general manager of Jiuzhou vision business management agency, believes that all these pressures are urging developers and shopping center managers to change their management ideas. Hu Jin said that the shopping center is not only a good place to start, but also a good place to tune the market.

The market environment is changing rapidly, but many shopping centers always adhere to the positioning before the project, which results in the default brand of merchants waiting for a long time. Hu Jin said that many good projects in the process of attracting investment too much pursuit of investment brand is not in line with the positioning of shopping centers, but neglected to adapt to the needs of the market and consumers to change themselves.

Hu Jin believes that operational optimization is an important tool for future shopping centers to enhance operational efficiency. First of all, shopping centers need to optimize core categories and differentiate them through collections of collections. Secondly, operators should communicate with consumers frequently, acquire consumer needs and many new operational ideas from communication. Finally, shopping centers should carry out digital transformation, with data management thinking, and improve the data operation ability brought by new technologies. Hu Jin said that the relevant data collected and counted through new technology will provide more accurate decision-making basis and brand penetration for the whole operation management.