The Return To School Shopping Season Is Disappointing And US Retailers Are Not Selling Well.

While the US economy continues to improve, people are still stingy with consumption, including retailers such as Vitoria's Secret parent Limited Brand and Cato. The same store sales in the August homecoming shopping season are disappointing, suggesting that the next Christmas shopping season may not be very good.

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< p > International Shopping Center Association 5 announced that eight retailers in the United States in August, the same store sales increased by 3.7% over the same period last year, a slight increase over the 3.5% in July, but far less than the 6% increase in August last year.

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< p > among them, the sales of Limited Brands in the same store increased by only 2%, not as good as expected 2.1%; teenagers' a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > brand Buckle sales in the same store increased by only 1%.

The eight retailers account for about 6% of the total retail sales of 2 trillion yuan in the United States, but do not include WAL-MART (Wal-Mart) and Messi (Macy 's) department stores.

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"Overall, the sales figures for August are not very good," said Niemela P. Niemira, chief economist of the P Michael.

The homecoming season is not only a long warm-up period, but never really warming up.

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Last month, the sales figures released by Messi, Target and WAL-MART were not ideal. They also lowered their sales expectations for the remaining months of this year, worrying whether consumers could open their purse strings and increase consumption at the end of the Christmas shopping season in P.

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On the same day, P Retail Metrics announced that the same store sales of more than 10 retailers rose by 3.8% in August, better than 3.2% of analysts' expectations, but it was mainly driven by the good market (Costco) and the Walgreen.

Perkins, President of the Ken Perkins, said, "businesses are selling at a discount, worrying that their third quarter profits have been squeezed".

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These two reports show that although the job market and the housing market have continued to improve, the American people have become less willing to spend less money instead of buying cars and home repair equipment instead of P.

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