London Fashion Shows "Digital Socialization"

In this quarter 2014 London During the spring and summer fashion week, a digital social revolution was staged earlier. Now. Whether it is Latest fashion Old fashions are borrowed from the latest high-tech single products to move closer to the younger generation, the social platform extends from the show to the flagship store's business evolution, or the fashion exchange platform with the style sign before shopping. The concept of digital social networking in the British fashion circle has never been clearer.

Forget that fashionable digital single lens camera! This season, Burberry is celebrating the art of mobile phone photography. The blood revived British veteran has revealed a new cooperation: opening the latest Apple iPhone 5S photo and photography on this fashion week, including T stage and show backstage. Its new generation of "iSight" camera features and high-definition cameras easily replace traditional photographic equipment. Viewers can log on to Burberry's official website and brand social platform to read photos and videos: they have exclusively recorded all scenes behind the scenes of 2014 spring and summer fashion week with mobile phones.

And Britain's largest Fashion brand Topshop is working closely with "Chirp" to prepare for its upcoming show through a new social media platform. Following the company's interest in "Google+" last season, this show guests and shoppers of Oxford Street in London will present exclusive fashion content in flagship store through cooperation with "Chirp" app. "Chirp" is the first household voice to share data app: brand and developers create a new interface and send it to an image of the user to "eavesdrop" and unveil the behind the scenes activities around the fashion show. It includes all photos of T from the design room, backstage activities, makeup room and model curtain call. The secret of this hot social software is that users must physically enter a specific area to collect information. Participants will receive pictures at different "Chirp" locations around the show. There will be a "Chirp" and "Twitter" garden in the flagship store to allow shoppers to walk into the collection. The Topshop homepage will show the "Chirp" gallery to ensure seamless transmission of the same content. In addition, Topshop will host a live "Twitter" gallery on the official website: from the morning of the show, the audience will be able to see the last rehearsal. The brand also requires core guests to update their "tweet" instantly from the front row to the back stage.

　　 Digital social interaction The good news comes from the social shopping platform Motilo. She has just hired "IT girl" Julia Restoin-Roitfeld as the brand ambassador. The website, founded in 2011, promises women to receive more dress advice before shopping to avoid impulsiveness. Motilo's fashion sources from Net-a-Porter, Matches, Asos.com, Liberty, Harrods to Stylebop.com. republish programs include allowing users to browse all the information of the cooperative retailers, but the founder and chairman Sofia Barattieri said that the website should "always maintain the backbone of the curator". As a new facade of Motilo, Restoin-Roitfeld will become an active user of the website and interact with other users regularly. She also plays the role of editing content. "I think all women, regardless of their backgrounds, will consult a friend about a coat." Restoin-Roitfeld said confidently. Nearly 90% of her purchases happen on the Internet or on mobile phones. "No matter fashion, food or home." Stylist Julia Sarr Jamois, DJ and model Atlanta de Cadenet and red blogger Catherine Kallon will seek fashion style help from Motilo at the red carpet awards ceremony.