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"Fashionable Shenzhen" Event Made A High Profile Appearance In London

2012/9/26 9:25:00 242

Fashion ShenzhenDebutLondon


Fashion fans are likely to say in a sophisticated tone: New York is equivalent to a second generation rich man in the four fashion weeks, who is almost naturally good at doing business, and has the most mature commercial operation; Paris is a lady who sympathizes with the big brands and borrows strength from each other; Milan is a literary youth with a little fresh temperament; As for London, it is simply a rebellious teenager who emphasizes personality above everything else.


It is precisely this "rebellious young man" who first Shenzhen Show interest. On September 17 local time, the Shenzhen Fashion Industry Exchange Group was invited to London Fashion Week for the fifth time in a row to hold a series of cultural and economic exchange activities called "Fashion Shenzhen", including Shenzhen Fashion Static Exhibition, business negotiation, media interviews, press conferences and performance releases. The event was jointly organized by Shenzhen Economic and Trade Information Commission and Shenzhen Garment Industry Association, and led by Chen Biao, Vice Mayor. In addition, the Shenzhen Garment Industry Exchange Group also carried out in-depth exchanges with the world's top fashion schools, such as the Central Saint Martin School of Art and Design, Manchester City University and so on, and discussed the joint establishment of Shenzhen Garment Institute in Shenzhen. That is to say, in a few years' time, fashion designers in Shenzhen and even the whole China will probably be trained from this characteristic college!


Shenzhen in London Fashion Week What did you get on earth? Maybe as John Walford, the chief director of London Fashion Week who invited Shenzhen, said: "I think Shenzhen's move to London has improved the brand image and will have more room for development in the future. London Fashion Week is like an older sister, and Shenzhen's clothing industry is also like a baby. Over time, it may not be better. As for the internationalization process of Chinese brands, we should use the development perspective to see the problem, which is not a black or white problem It is a process and two cultures fashion Attitude has just started the process of communication, and now it has improved. Don't set the two cultures against each other. This is a process of communication, mutual exploration and integration. London is proud and welcome to Shenzhen. "


 

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