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Solutions To Potential Risks Of Women'S Underwear Brand Franchise

2012/9/11 11:07:00 35

Women'S UnderwearClothing BrandFashion AllianceSolution Strategy


usually

Franchise chain

It is considered a shortcut to success, but there are still some women's underwear brand enterprises failing because of poor operating system and insolvent capital flow.

Therefore, we must carefully consider the following questions before joining.


First, how does the franchise relationship start? Many franchising relationships are generated from existing enterprises.

When owners of an industry independently develop more shops, they usually consider expanding funds by using other people's funds. By developing the franchise system, they agree that an independent owner will have affiliation when using their specific trademark, product, service or system, and the franchiser will charge the membership fee and the regular royalty.


Two, how big potential is joining the market? At present, the important growth tool for women's underwear brand business enterprises is franchise.

In 1991, there were 54 stores in the United States, with a turnover of 757 billion 800 million yuan, accounting for about 1/3 of the total retail sales in the United States, with a total number of employees up to 8 million. It has been predicted by the trend writer: "by twenty-first Century, the turnover of us joining the market will reach 50%."


Three, how to become a franchisee? The first step to join is to confirm the status of the franchise system.

To evaluate and analyze the advantages and disadvantages of each brand, select the conditions to meet the individual needs, and then negotiate with the brand headquarters, collect relevant information, and then judge whether it is suitable for joining.


Four, what should we know before signing? Before signing, ladies' underwear brand franchisees should ask.

Brand dealer

These information are provided: Interindustry competition status, details of affiliate payment, qualification requirements for franchisees, initial investment costs, conditions and rights of suspension or pfer, and contents of the draft contract.

As for visiting the brand franchisee, you can ask them to provide such information: profit status, cooperation between franchisees and franchisees, investment status and common problems after joining.

In addition, it is best to ask lawyers to take legal matters into account in order to prepare for future needs.


Five, how much does it cost to join? Generally speaking, the investment cost is less than three hundred fifty thousand, or more than a dozen million.


Join the franchise industry, we must carefully assess the franchise system, do not be confused by its surface.

Past examples show that some of the good image chain systems have resulted in a decline in turnover due to financial crisis, credit expansion and investment failure.


Franchisees must know their starting point, focusing on the trademark of headquarters, or the time needed to develop franchised stores, or whether they can quickly and effectively accumulate management experience?


Statistics show that the franchise chain system has the following points: providing women's underwear brand to attract customers, developing the franchised stores shorter, joining the system to provide verified business management formulas, accumulating management experience and training quickly, and receiving training. In the future, there is a greater chance of success in self running business, and greater job satisfaction than the employment salary. The risk is lower than that of independent operation, the cost of goods purchase is cheaper, the independence is higher than the employment salary, and the business is easy to expand.

Reap profit

More than independent operation.



 

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