Misunderstanding Of Clothing Marketing

Governance is the key to making accurate customer positioning and strategic trade-offs.

But for the service-oriented enterprises that once emphasized the implementation and marketing certification, they only made accurate ones.

Positioning and resource input schemes are far from enough. Once a good vineyard strategy must be implemented to the real implementation.

There are many successful cases of taking customers as the core, but there are more cases in reality.

Those failed enterprises did not know the results of customer positioning, but did not have accurate strategy and tactics to complete the strategy of customer management, implement the marketing shortsightedness results of the biggest achievements in customer strategies, and then how to accurately use the results of marketing and war technology.

The above are some fallacies that some enterprises often encounter when they are implementing customer oriented marketing.

1. neglect the revenue that customers can lose.

Many of the so-called customer strategies are concerned about the loss of the company's profits, only concerned about what benefits the strategy can bring to the company, how much customer prices can be lost, neglecting the loss of customers' profits, and the price of goods and services that businesses need for customers.

The consequences of this situation tend to be too pessimistic about corporate profits and the loss of unprepared customers.

2., lack of consideration for customer growth.

Enterprises can easily think that customers are unmoved, or face up to the changes of customers.

That will lead the enterprise to be concerned about the customers' current prices, and neglect the growth of customers.

This situation results in the failure of the enterprise to manage the growth of customers. It can not accurately predict the future customer changes, but also fails to allocate capital and resource input properly.

Another situation is that enterprises can inject capital into the old customers who have not had a low price but will fall in price in the future, thus bringing a further balance between customer input and return.

3. overly pessimistic marketing results are expected.

Hoarding is not rare in marketing strategy.

The governance level of an enterprise is always very frequent.

The probability of being able is regarded as probability, and the events that need to be strived to be done are regarded as pretentious scenes, which leads to too pessimistic marketing consequences.

Sometimes, some enterprises use the consequences of other successful enterprises as experience values, thus misleading the anticipation of marketing consequences and the input of marketing estimation.

4. neglecting the importance of all the customers.

The customer group can have a lot of spare time, but the customers are extremely important.

In the face of customer prices, there are two potential targets that are very important. It was once the customer's business was angry, and another was the growth potential of customers.

In the securities business, we can see many such things.

In some securities department, the main body of the dedicated expenditure and cost is not the huge wealth poor people, but the small clients who have the property as long as tens of thousands of dollars, they do not have bargaining power to buy and sell, but they maintain the same business and anger, and dedicate their money to the securities companies at a high frequency.

In some shutdown departments, the cost of such low property high frequency trading customers' dedication exceeds that of 50%., which has been rapidly increasing in China. For a heavy-duty enterprise, negligence of customer's stamina can be painful from a temporary perspective.

5. did not realize that customers were not isolated.

Every time the customer is very important, even if the price growth can not be large, small customers will be very important.

In the era of Internet news, customer's behavior and reputation will have a major reaction to others.

In the news period of communication between multiple channels, the importance of customer units sometimes exceeds that of a single large customer.

Customer exchanges and proposals can help enterprises improve.

The exchange of goods and services between customers can also reduce the service profit of enterprises and increase the perception of customers.

In the same breath, the management of customers' negative proposals is also very important.