Hainan: Market PK Brand Island Clothing Should Be Carefully Chosen.

Products are mixed and market competition is fierce.

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Tourism featured products

Although the style is diverse, the pattern is diverse, the color is rich, succinct and generous, has the rich Hainan characteristic, receives the tourist to favor, but for a long time, in the production and the marketing link, the island clothing is facing many problems.

Among them, the sales volume is not small, the profit is few, the popularity is not small, the brand is few, the production line many innovation is few, the practitioner many patents are few and so on puzzled, thus let many have the intention to make the big and strong Island clothing brand the enterprise or the individual, is still in the "small chicken" situation.

Is the market immature? Obviously not, as the Tourism Department of Hainan province.

As the guest of the Boao forum for Asia annual conference, the "Island clothes" settled in Hainan in 1990s have long been known in the domestic market with various activities and media reports.

Moreover, because of the cool and gorgeous nature of the island clothing, many tourists are attracted to the island dress with the coconut wind and sea rhyme as soon as they get to the island and give generously.

However, the disorder of the market has made the public unhappy too - low quality products are often of poor quality, while hundreds of thousands of dollars in Island clothes are also "gold and jade".

As a result, not only residents in this province are seldom dressed, but in the eyes of many tourists, the island clothing has become a synonym for "disposable clothing", and the overall image has been demonized.

Even the tourism image of Hainan has been involved.

How to establish the image of the island costume? I think the first task is to increase the discipline and integrity of the industry.

After all, low prices do not mean inferior.

Low end products have a wide market demand, but the premise of "cheap" is "wumi". If the quality is guaranteed, the good industry will be injured.

In order to create a good environment for the healthy and sustainable development of the island clothing industry, the supervision of relevant departments should be further strengthened.

We should crack down on counterfeit and inferior products which are easy to fade, open or even harmful to human beings because of excessive pH value, unqualified color fastness, unqualified slip, unqualified fiber content and unqualified product labels.

But at the same time, we should also attach importance to enhancing the added value of middle and high-end Island clothing and increasing the intensity of independent innovation.

This, as early as the experience of textile enterprises in Jiangsu and Zhejiang, can be used for reference. Many local textile enterprises have set up specialized design rooms, signed contracts with design companies, designed diverse patterns of colors according to market demands, and applied for copyright protection and design patents.

It not only improves the market competitiveness of enterprises, but also extends the industrial chain.

Mount the horse and give it a ride.

In order to make the island clothing industry "like the East China Sea", some brands in the province are also worth learning. For example, the Business Bureau of Ding county has launched the "uniform packaging, uniform specifications and quality unity" measures aiming at the fixed meat dumplings which are not conducive to condensing the brand because of their own businesses and various products. It is not only conducive to the standardized production of local meat dumplings, but also conducive to the protection of consumers' rights and interests.

However, it is urgent to standardize the island clothing industry that operates and develops healthfully. How can we build a consensus as soon as possible, design patents with flower colors, styles, make strong brands, maintain and expand the market with standardized management marketing?