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FA Shi Fei Chairman Li Xinglong &Nbsp; Let The Brand Become A Faith.

2012/2/29 9:46:00 15

FA Shi Fei'S Brand Belief

The "sea going" civil servants


More than 10 years ago, the opening of the market economy rang the door of China's business and opened up.

FA Shi Fei dress

Dream trip.


In 1996, Li Xinglong, who had just resigned from the civil service, went to sea. He went to Pu Yuan to work with people and set up a sales department to run the finished product.

Cardigan

At that time, due to tight supply, in order to deliver the goods to customers on time, Li Xinglong often drove his motorcycle to Nanxun to pick up the goods in the middle of the night.

The bitter and bitter taste is only experienced by oneself.

But the difficulties are always temporary. Li Xinglong sticks to credit and serves well.

Customers are getting more and more, and their careers are on the right track.


In 1999, just as sales increased steadily, Li Xinglong officially registered the "Fa Shi Fei" brand, and set up a product development center to integrate the fashion elements in an all round way, thereby ensuring that the company's products always lead the fashion trend.


Also in this year, Li Xinglong formally became the chairman of Jiangsu FA Shi Fei Clothing Co., Ltd.


It is precisely because of the attention to the brand and the research on the trend of popularity. In 2004, FA Shi Fei was assessed by the National Product Quality Assurance Center as the "Chinese famous brand" promotion unit. In 2007, FA Shi Fei was identified as China

well-known trademark

In 2011, FA Shi Fei was selected as the top thirty brand enterprise in Jiangsu province.


Li Xinglong said, in fact, meticulous management is an important internal factor for the rapid development of FA Shi Fei.


In 2006, French flock was integrated with ISO9001&2000 certification and operation management. In all operations, it actively managed fine, fine, strict and zero defect management.

From the development and design of products, we must base ourselves on the high starting point, new requirements, and strive for perfection.

Every year, the company organizes management teams to expand learning in famous universities such as Zhejiang University, and has hired many masters of marketing management to train managers and distributors.

We have cultivated and established a stable management team, creating a "community of interests" in management and a "standardized scientific body" in management.


At the same time,

FA Shi Fei

A set of scientific and reasonable production and quality management system has been set up to form an effective working procedure and management procedure for each functional post.

Clear responsibilities, strict rewards and punishments, form a formal management order, so as to continue the good management situation.


At present, FA Shi Fei has scientific and perfect process operation.

The world's most advanced knitted garment equipment has been substantially increased in hardware.

In the software, the company carries out comprehensive computerized management, ensuring the quality and efficiency of each link.

We should effectively handle various operational barriers, constantly strive to improve product quality, and create a healthy and steady development mechanism for FA Shi Fei.


The twenty-first Century is the era of winning the terminal. From the perspective of market factors, the company actively implements the innovation of marketing network mode, strengthens the construction of marketing network, improves the control power of the French market, and gains the competitive advantage of the market. First, it takes the market channel as the guidance, analyzes the situation of consumers, the situation of competitors, and the comprehensive service and support based on customer value.


On the other hand, it is to establish common goals and cooperative values with distributors, organize all kinds of training, and learn comprehensive service management capabilities and awareness, ensure accurate and smooth information, timely feedback from terminals and products, and achieve good communication among distributors, mutual understanding and mutual trust, sharing results, forming common value core, mutual dependence and understanding.


Through unified management of image, price, distribution, advertising, mode and so on, France has set up a marketing network with unified values, standardized operation and good performance.


In the operation of the market, FA Shi Fei has done enough.

market

To ensure proper pre-sale decisions.

The establishment and positioning of the management objectives in the sale shall be determined, and the overall planning of the market should be strengthened and the brand image should be set up from the management objectives that are compatible with the management methods and management methods of the enterprises and the market.


At the same time, in order to ensure the correctness of decision-making in all management, Fasfi set up sufficient information basis in the process to implement effective management and scientific decision-making.

Reduce the possibility of making mistakes to the smallest possible extent, so as to provide consumers with the best service.


Now, France has been pformed from an unknown brand into a famous sweater brand with 400 shops throughout the country.

In 2010, the company launched the cashmere high-end brand "Rui Sha Sha".

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