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Achievements Of Jiangsu Textile And Garment Upgrading

2012/2/29 9:24:00 4

Textile And Clothing Adjustment And Upgrading Results

At home and abroad, strong brands are gathering.

Shanghai

Market, Bosideng, Yalu,

Hai Lan's home

The leading brands of Jiangsu's textile and garment industry, with its excellent performance price ratio products and services, are outstanding in fierce competition and are widely favored by consumers.

This is actually a typical phenomenon. From the perspective of the textile and garment industry in Jiangsu, the upgrading of the industry has been promoted by adjusting the structure, expanding the brand and enhancing the efficiency, and has achieved positive results.

Take the lead in adjustment and take the lead

As far as China's textile and apparel industry is concerned in the world, it is still a big country of textile and clothing and has not yet entered the world.

Textile and clothing

The ranks of the great powers, especially in comparison with France, Britain, Italy, the United States, Japan and other textile and garment powers, are even more obvious.

The problem of product value is low added value, little surplus value, and the effectiveness of creation is not satisfactory.

Fortunately, the gap between China's textile and garment industry and the world's textile and garment powerhouses is not expanding, but shrinking. The textile and garment industry in Jiangsu is a vivid example.

On the eve of the Spring Festival of 2012, the author took part in the Symposium on "Zhen Ze research seminar of Jiangsu Textile Industry Association".

Although China's textile and garment industry is facing unfavorable conditions such as the decline in export growth, the increase of labor costs and various kinds of expenses, and the difficulty of financing many enterprises in 2011, the entire textile (clothing) in Zhen Ze town still achieves better sales performance than in 2010, with a total sales volume of 7 billion 200 million yuan, and the adjustment of industrial structure is quite good.

Liu Ying, general manager of Suzhou Shanshui silk Co., Ltd., said: "we are located in the Fengshui site of Zhen Ze. According to the characteristics of the improvement of consumer's quality of life and the growing demand for green products, the company focuses on developing more perfect, more perfect and more fashionable silk dress, silk household textiles, silk quilts and silk gifts. The sales performance is better every year.

With the advantage of the licensed products manufacturer in World Expo, Shanghai in 2010, our high-end products not only increased the market share in the first tier cities such as Shanghai, Beijing, Guangzhou in 2011, but also our own brand "China dream" in Australia and "landscape silk" in Japan.

The 100% foreign trade Deke (Suzhou) Textile Co., Ltd. has completed the successful pformation of both domestic and foreign trade, and exported high-end products to enhance the added value of products.

Domestic sales set up headquarters in Shanghai, launched independent fast fashion business casual men and women wear brands, locked 20 year old -40 years old consumers, employed 10 years of Korean life in the United States as marketing director, and from ZARA, 10 designers and other talents A invested big returns, Shanghai more than 10 business area of 1000 square meters of direct shops (including Nanjing West Road's direct shop area of more than 2000 square meters) sales performance across the board, in 2012 estimated that the total domestic sales will reach 800 million yuan -10 billion yuan.

Shin Shen group, Qingtian enterprises, Ji Li

silk

Tse Yun silk and other related brand enterprises have also discussed the operation ideas of strengthening product design, introducing advanced equipment, improving management efficiency, strengthening brand and enhancing intangible assets, showing the belief and determination to take the initiative to adjust product structure and take the forefront in industrial upgrading.

It is reported that in 2011,

Jiangsu

The total output value of textile and garment industry exceeded 100 billion yuan, an increase of 22% over the same period last year, and the quality of the growth was further improved. The profit grew by 33% over the same period last year, and continued to be higher than the growth rate of total industrial output value.

It shows again the style of China's textile and clothing province and strong province.

At the same time, it also shows the results of the first adjustment and the first to benefit from it.