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Hangzhou Tower Set Foot In The Supermarket Chain &Nbsp, And Planned To Open 3 Stores During The Year.

2011/3/28 10:42:00 122

Hangzhou Brand Business Circle

   Hangzhou It is not news that the building will make money, but the mall, which has been entrenched in the Wulin business circle, will go out and open the semicolon, which is absolutely a big news for the retail industry. "In actively seeking large-scale expansion of the Wulin business circle, we will also dig outward expansion projects to find and nurture new growth points." Yesterday afternoon, Hangzhou Tower supplier Summit Forum, the chairman of the Hangzhou Tower Co., Ltd., Kim Yan, was drying out the news about going out.


Reporters later learned that Hangzhou Tower is seeking to get out of the Wulin business circle or even get out of Hangzhou. In the second half of this year, Hangzhou Tower LSE supermarket will become a pioneer force and open 3 new stores. At the same time, Hangzhou Tower also plans to intervene in commercial real estate, in the appropriate city to open Hangzhou Tower City Life Plaza.


91 brand Annual sales exceed ten million


Want to build Hangzhou edition Harbour City


In the national department store industry, Hangzhou Tower's ability to absorb gold is well known: last year's revenue was 5 billion 329 million yuan, and it was the first retail department store selling 5 billion yuan in China.


In the about 5000000000 annual sales, fashion luxury goods are very strong. Sales account for 26% of the total sales of the stores. The performance of the two brands of LV and CHANEL alone will account for about 1/10 of the total market performance. Lou Jin Yan said that in 2010, the sales of the top 120 brands in the Hangzhou Tower accounted for 61% of the total sales, and 91 brands sold more than 10 million yuan.


At present, Hongkong Harbour City, which sells 15 billion yuan a year, has become a learning example for Hangzhou Tower. In order to build Hangzhou version of Harbour City, Hangzhou Tower has always been a strong luxury. This year there are still big moves: some of the existing big brands will expand across the building, such as LV, GUCCI, Hermes, Cartire and other large shops will expand from the existing first floor to the two floor, while Hangzhou Tower will continue to introduce some niche luxury brands. "After 5 years, the performance of the mall will reach 10 billion yuan." Lou Jin Yan is expected. {page_break}


   Supermarket Take the lead in going out


3 families in the year


Hangzhou, one of the most valuable business circles in the country, has been sitting on top of the country for eight consecutive years, but the Hangzhou Tower is not satisfied with it. "The business pattern of Hangzhou is a triangle. The Wulin business circle, the lakeside business circle and the Qianjiang New Town business circle are the three main business circles in the city. The Hangzhou Tower can also get involved in other business circles besides the Wulin business circle." Tong Minqiang, general manager of Hangzhou Tower, said that the supermarket is the best carrier to go out. According to reports, this year 7 and August, Hangzhou Tower city life supermarket will go out to open shop, 3 in the year, the first store hopes to open in Hangzhou, probably in Gongshu District.


Fertile consumption capacity has attracted more and more retail predators in Hangzhou. The Mixc has opened for nearly 1 years, and Raffles Plaza is building. Many giants are also looking for suitable locations. It is said to include Harbour City. All these are keeping the high growth Hangzhou Tower safe and sound. "Competition will become more and more intense." Lou Jin Yan said, but the action of the Hangzhou Tower is more than that, and it is not only for merchants but also for sale.


Intending to enter commercial real estate


Greentown, Vanke and Wahaha throw olive branches.


Department stores, consumers, and brands are like two wings of an angel. Angels must fly. These two wings must be given strength. "When I arrived in Shaoxing, I was asked if the Hangzhou Tower would go to Shaoxing to bring the big names together," said Tong Minqiang. Recently, he has run many counties and cities, showing great interest in the mode and brand resources of Hangzhou Tower. "Today's business competition is mode competition, which includes brand, service and other factors. If a group of excellent partners and Hangzhou Tower go out together and develop the market together, the future will be well developed. Tong Minqiang said.


"We are planning a new business mode. Hangzhou Tower is going to go out, and it will be opened by the mode of city life Plaza. It will focus on brand stores, specialty stores and even laundries." Tong Minqiang envisaged. In this mode, Hangzhou Tower is not just a department store, but a commercial real estate, and even rising to the capital level. According to the briefing, many real estate developers are actively negotiating with Hangzhou Tower, and do not expect famous companies such as Greentown, Vanke, Wahaha and so on.


Branding is also very popular with the brand. Suppliers and retailers are a partnership that goes hand in hand. Starting from the Hangzhou Tower, the performance of the CHANEL boutique department and the cosmetics department are good, and CHANEL will certainly follow the Hangzhou Tower. " Yesterday, specially for the supplier conference to fly to Hangzhou CHANEL China area director general Claus Oldager's reply, gives the strength!
 

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