Garment Industry "Fast" Subversion Industry "Rule"
Recently, there are many big names in Ningbo.
clothing
Enterprise pairs
Luxurious
The store says "no"! The 30 square meter Mini shop only needs 200 thousand of the community shops.
This year, the "old man" group, a veteran suit company, took the lead in distributing "fast" clothing stores, reaching 4000 stores in 5 years.
Coincidentally, the "Shanshan Group" brand has also opened a new store in larger cities. This year's target is more than 200, and the sales amount has been broken by 100 million.
"Fashion is changing every day, and now it's" fast ".
The responsible person of the Luo Meng group thinks, Ningbo traditional clothing industry light design, heavy production, in the fashion leading fast consumption today, the competitiveness is more and more weak, to the pition of the gateway.
In recent years, ZARA, H&M and other "fast fashion" clothing brands have entered the market, which has a great impact on the old enterprises. The clothing enterprises in Ningbo can only "see the light again" if they are faster than them.
"Fast" has overturned the "regulation" of the garment industry.
Traditional franchisee mode such as cross season ordering system, tier agent system, etc.
Franchisee
Bear the pressure of inventory and increase the circulation cost.
After the rapid pformation of the "Luo Meng group", we managed the whole information system and set up the system of recycling and handling stock products. For example, a small number of stock goods companies recovered uniformly and sold in discounted stores, which accelerated the upgrading of products and improved their competitiveness.
Actually, it is the design that makes the garment industry really "fast".
"
Pacific bird
The group has formed an unprecedented strong team of designers of more than 130 people, and continuously compressed from product design to terminal links. It has to launch more than 5000 new models every year, with an average of more than 10 new listings a day.
"Coupled with a fast inventory recovery mechanism, our clothing can always be at the forefront of fashion."
The person in charge of the enterprise said confidently.
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