Senior Designer Huang Wentie: Modern Elements Integrate Into Design &Nbsp; Close To Life.

Huang Wentie, head of Development Department of Fujian eight horse shoes Development Co., Ltd.

The wonderful life of Jinjiang shoe designer Huang Wentie

Huang Wentie, born in 70s, Fujian

When Huang Wentie was a teenager, he liked painting very much and was very gifted. When his peers needed parental care and support, he took the first step in his career as a worker, dropping out of school, working in a shoe factory, helping to inspect products, producing and managing, publishing, designing, researching and developing.

But these words fail to express the hardships of every step he takes.

At that time, many shoe factories did not have their own development rooms. So did Huang Wentie's shoe factory. It was about 20 years ago, and very few people engaged in publishing. In our words, it was "lofty occupation".

Remember, we need to take samples of shoes to queue up at the master's office.

It's my turn. He took the shoe samples directly to the inner room and waited for the notice to come back and get the paper version.

Each time it takes 3-5 days to open the edition, the price is 150 yuan, and Huang Wentie was already a senior manager of the shoe factory. He worked in the management of the production line, and the salary was only 750 yuan a month.

Huang Wentie was greatly encouraged by this "injustice" and curiosity. He felt that the shoe printing industry would be respected by all people. It is a noble profession.

This year, he changed his mind and decided to develop his shoes in the way of publishing, designing, and developing. Besides shoe factories, he began to pform himself into publishing works, and he also studied and developed independently his own process.

In 1994, Huang Wentie began his career as a footwear designer, and achieved his future vision.

Huang Wentie, who has many years of experience in product development, has his own unique views on shoe design.

Product research and development pay more attention to one culture and one spirit.

In 2003, Huang Wen tie came to Fujian eight horse shoes Development Co., Ltd. as manager of the development department.

With many years of rich experience and excellent professional skills, the company is responsible for the whole process of product design, development and production.

"When it comes to shoe products, people seldom associate it with culture and art.

But in recent years, the eight horse shoe industry has been keen to pack products with "culture" and "spirit".

And Huang Wen tie provides a kind of shoes that convey culture and spirit.

And for the future development trend of sports shoes, Huang Wentie said that in the face of challenges of change, we need to pay more attention to the lifestyle of consumers and understand the emotional changes in their inner world.

When their lifestyle and lifestyle change, their attitudes and habits towards shoes are different.

Because of the popular mix and match style in recent years, sports shoes are suitable for various styles of clothing.

Sports shoes, as the important accessories and ornaments of clothing, are also the new highlights of most designers.

In terms of color, we should constantly innovate, better cater to the market trend and taste, achieve the promotion effect, express the expression with color, and let the products glow with fashionable colors.

But is this the idea of self expression and the emphasis on "I love life"? Is it not a clever design idea?

According to Huang Wentie's experience in designing sneakers for many years, the trend of leisure color next year is mainly concise, close to life and comfortable colors.

What is different from the past is that there is not much color mixed. As a dominant color, it only pursues a lightweight, comfortable and relaxing living environment. It gives people a refreshing and tranquil feeling with a simple pattern, logo, and various kinds of objects designed to collide with "sparks".

So as to express an optimistic, positive and positive attitude towards life.

Become a new fashion trend.

In modeling, though the dominant style of Mashup style is still the mainstream of sports shoes design in the next few years, but in the design, it has changed the garish mix and match, displaying the user's personality through partial decoration, and combining the design concept of sports shoes with hot topics, popular events, popular TV dramas, national advocating low carbon environmental protection and other conceptualized elements and popular elements into product design.

Simple and functional design is the focus of the new generation of lazy people.

Early and late return is the way of life for modern people.

The fast pace of life is still regarded as a symbol of economic development, social progress and high quality of life. In this case, time is scarce, and work and leisure conflict with each other.

Leisure has been alienated.

Leisure is only a slogan, it makes people more hurried.

If the design should be people-oriented, the shoes can of course be able to embody this principle.

Shoes are a must in people's life. People must wear shoes for most of their life, so comfort is always the first product of shoes.

Different living habits, hobbies and aesthetic interests are revealed naturally in the design of sports shoes.

Huang Wentie stressed: because of the change of lifestyle, design can be adjusted at any time. It brings convenience, comfort and close feelings to life, and people have to treat it as a friend.

"Lazy life" is the pursuit of the new generation of young people, and it is designed to develop in this direction.