Fujian Children Shoes Enterprises Hold Regional Order Meeting In The Field

Previously held in the local children's shoes headquarters order meeting, is now moved to a regional market.

The industry believes that in the stage of brand strength and large scale expansion of enterprises, more enterprises choose headquarters regional joint agent, and the headquarters order will be moved to the key regional market, which will encourage the morale of agents everywhere, and provide a good opportunity for us to learn from each other.

Ordering will be national layout

On July 21st ~23, the 2010 Marketing Summit and the public welfare activities of "caring for children and healthy growth" were held in Hangzhou.

In addition to helping the general manager to make the company's overall strategic plan, the head of the Zhejiang branch also made the development plan of Zhejiang branch.

"The order will be held in Hangzhou, which is part of the company's brand marketing strategy. Placing the order will be held in key markets. This not only reflects the company's support for key markets, but also reflects the company's determination to expand the Zhejiang market."

General manager Dai Cai, general manager of Fujian Xing Xing children's Articles Co., Ltd., I said, next, they will also hold a regional order meeting in several other key markets in the country, which is a direct push to enhance the brand awareness and expand the regional market.

In the early July, Yu Qiu children's shoes 2010 autumn and winter products ordering meeting was held in Chengdu, Sichuan. In the early July,

Speaking of the purpose of this order meeting, Huang Congming, director of Yu speed marketing, is very direct: "it is to expand regional market momentum and investment services."

Today, Haixi children's shoes ordering will blossom all over the country.

Reporters learned that in September this year, ABC, camels, clumsy rats and many other Haixi children's shoes enterprises have also chosen to hold large regional ordering meetings in the field.

"ABC brand has been operating in the field for 8 years, except in June this year.

ABC Brand Manager Huang Weicheng said that at present, ABC has held regional ordering meetings in Jiangxi Nanchang, Jiangsu Changshu, Zhejiang Wenzhou, Anhui Hefei, Henan Zhengzhou, etc.

The layout of enterprises' ordering will be conducive to directly stimulating and detonating regional markets.

New connotation of foreign orders

Reporters learned that in addition to the simple order function, many enterprises' foreign orders will be given new connotations.

If the Hangzhou order conference is added to the theme, the theme of "love and warmth" is also a strategic partnership with Shanghai Green Ribbon Volunteer Service Center, and donated materials to Hangzhou Welfare Institute, Hangzhou orphanage, Zhejiang education technology channel foundation and so on.

At Yu speed Chengdu order meeting, we launched the "Yi Ke public interest" activity, and donated $400 thousand worth of children's shoes to the children of the Mianyang children welfare institution. ABC also always introduced the brand idea of "running the heart to love" into every order, every dealer and every consumer.

In addition to playing the "love card", many enterprises also played a "cultural card" at the order meeting.

At the beginning of this year, in conjunction with regional market demand, the company will start the "2010 Beijing Culture Promotion Week" by the first order meeting in 2010.

As Fang Zongyang, chairman of Quanzhou Yong Gao sporting goods Co., Ltd. said, the development of this event not only greatly improves the standard of channel operation and terminal operation in Beijing area, but also acts as an exemplary benchmark for cultural promotion across the country.

Dealers throughout the country have further enhanced the understanding and extension of brand culture and accelerated the pace of national cultural promotion through the experience exchange, the promotion of Yung Kok culture and the visit of flagship stores in Beijing.

Let agents catch up with learning

"In fact, every regional ordering company will have it."

Chen Shuqing, general manager of Liuhe marketing planning Co., Ltd., said that in the early days of brand cultivation, the general agent of each regional market usually came to the headquarters of enterprises to open an order, then they returned to their respective regional markets to hold a grading order for the next level agents, but this was the separate action of the regional general agent.

Nowadays, in the stage of brand strength and large scale expansion of enterprises, more enterprises choose headquarters regional joint agent, and order the headquarters to move to the key regional market.

This not only encourages the morale of agents everywhere, but also provides a good opportunity for us to learn from each other.

Lv Fuqiang, a deputy general manager of the shoes and children's wear enterprises in Haixi County, and the current general manager of Red Dragonfly international brand, also believes that enterprises in the field will have a regional sample market, which is not only an important base for the company's brand strategy, but also a learning example for other foreign agents.

"On the one hand, it is better motivating agents to do better, while the other side can urge the agents not doing enough to catch up."

Lv Fuqiang said that enterprises in the field ordering activities through charity activities, this is also a display of the strength of the enterprise brand, and to strengthen cooperation with agents and tightness and durability, is also a good impetus.

Dai CAI and so on many business owners also said that although the order was opened in the field, the enterprises paid more cost, but the harvest was slightly better than that at headquarters.

"This is a beneficial attempt not only for the promotion of key markets, but also for the promotion of other regional markets in the whole country, and also enhances the popularity and reputation of enterprise brands, consolidating the loyalty and cooperation degree of agents to brands."

Dai Cai said so.