Analysis Of Fur Enterprises' Economic Situation In The Past 09 Years
Facing this economic situation Fur enterprises should actively respond to the initiative. Solve crisis All sorts of problems. After analysis, suggestions are made for fur merchants from adjusting market orientation, focusing on new product development and reducing costs.
1, develop new markets and optimize product mix. Under the current international and domestic situation, Fur industry Encountered special challenges, but also contains opportunities, enterprises should take the time to respond quickly. First of all, the positioning of the market needs to be changed, and the adaptability of products should be adjusted.
2, expand the domestic market and make efforts. Expand domestic demand 。 China has a population of 1 billion 400 million, and is a great potential market. Fur products, with their elegant style, and their unique wearing comfort, warmth, durability, and the popularity of consumers, are accepted by people more and more in China, and the scope of fur products is also expanding.
From traditional heat preservation to continuous decoration, such as various fabrics and Fur A combination of clothing, leather shoes leather and fur, women's satchel, car backrest, scarves, gloves, animal toys, etc. These areas of application can be further developed and expanded. So that domestic consumption can be used to make up for the shrinking of the international market.
3, the focus of the product is from high-end luxury goods to medium and low grade products. Affected by the economic crisis, the consumption ability of consumers has generally declined, and the desire for high-end fur purchases has also declined. However, the applicability of fur products still exists and is closely related to people's lives. People also need to buy some low-grade products, so the import structure of fur products will change accordingly. Therefore, enterprises must seize the opportunity to adjust their export strategy, or occupy a certain market share.
4, cultivate independent brands. A large portion of China's export-oriented fur enterprises are exported abroad at a lower price, and then they are posted by foreign distributors to sell their brands, and the price is doubled or multiplied.
At present, the sale of high priced goods is limited, and the dealers' orders are few. China's technology and scale enterprises should change their product varieties, improve their technological content, create their own brands, and form a unique competitive advantage.
5, strive to reduce costs. 1997 Asian economic crisis It also has a great impact on fur enterprises. The selling price of products has dropped sharply. So this crisis will inevitably affect the price of fur products.
There is a problem in front of us. If enterprises want to survive and generate profits, they must find ways to reduce costs, do more low-priced products, and adapt to the working class of consumers. This is a huge consumer group.
Editor: vivi
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