The 30Th FASHION SOURCE Shenzhen Exhibition

After the fashion business unit of GLevents completed its strategic restructuring and officially changed its name to The Creative Pole, its core project, the 30th FASHION SOURCE Shenzhen Exhibition, was grandly opened in Shenzhen Convention and Exhibition Center (Futian) on March 31, 2025. With the strategic positioning of "anchoring the Great Bay Area, radiating the whole country and linking the world", this exhibition, in conjunction with the AW25 Shenzhen Original Fashion Week held at the same time, has built a dual engine model of "one exhibition+one week", attracting nearly 20000 professional visitors on the first day.

As a global fashion platform integrating the three major brand matrices of Fashion Source, Premier è re Vision and TRANO Ï, The Creative Pole builds an industrial ecological network relying on eight global operation centers, with a deep coverage of 400000+professional audiences. This time Fashion Source Shenzhen Exhibition with 40000 square meters The exhibition space creates eight professional exhibition areas, 800+ Exhibitors gathered to realize the closed-loop of the whole industrial chain from raw material supply, textile manufacturing to brand terminal, and made every effort to build a "router" for the fashion industry, injecting strong power into the industrial development.

Grand Opening

At 10 a.m., the event officially kicked off! Zhou Mingwu, Deputy Director of Shenzhen Municipal Bureau of Commerce, Jia Zhanrong, President of the Ordos Council for the Promotion of International Trade and President of the Ordos Federation of Overseas Chinese, Dr. Han Wangxi, a famous cultural scholar, Lei Limin, President of the China Textile Commerce Association, Zhang Qinghui, President of the China Textile Construction Planning Institute, Xiao Ling, Deputy Secretary General of the China Textile Import and Export Chamber of Commerce, and Yang Qibin, President of the Hong Kong Fashion Designers Association, Meng Ping, Secretary General of Zhejiang Garment Industry Association, Wu Qingye, Vice President of Wingaid Fashion Group, Yang Juan, Chairman of Broadway Fashion Group, Zhuo Hongbo, Founder and CEO of Shenzhen Judao Independent Designer Platform, Professor Wang Xiangsheng, Chairman of Hong Kong Digital Creative Association, Zhou Shikang, President of Shenzhen Fashion Designers Association, Cai Jingru, President of Hong Kong Fur Industry Association, Director of Jiangxi Institute of Fashion He Xin, founder and CEO of Diexun.com, Deng Yanqing, representative office of Hong Kong Trade Development Bureau in Shenzhen, Liu Lu, representative office of Netherlands Council for the Promotion of International Trade in Shenzhen, Li Fang, president of Lixiu Fashion Industry Association in Nanshan District, Shenzhen, Dr. Wu Bo, president of China Europe Fashion Research Institute and lifelong academician of Royal Society of Arts and Crafts, and Mr. Wu Bo, Shenzhen Campus of Italian Marangoni Institute of Fashion and Design Emanuella Colombo， Xu Ruiguang, President of the Shenzhen Alumni Association of Beijing Institute of Fashion Technology, Zhang Lichuan, Director of the Fashion Department of the School of Fine Arts and Design of the Arts Department of Shenzhen University, Luo Ying, Professor of the School of Fashion Technology of Shenzhen University of Technology, Yang Jinhuai, the project director of FASHION FARM FOUNDATION, and from the sponsors of the exhibition: In è s Ginon Ginas, the president of Greater China of France Zhiao Exhibition Group, Romain PEIFFERT, the CEO of Greater China of France Zhiao Exhibition Group, Zhang Xiangquan, the director general manager of Zhiao Pengcheng (Shenzhen) Exhibition Co., Ltd. and the executive chairman of Shenzhen Garment Supply Chain Association, and Zhang Xiangquan, Zhiao Pengcheng (Shenzhen) Yang Chunhua, Deputy General Manager of the Exhibition Co., Ltd. and Chairman of Shenzhen Original Fashion Week, and other industry leaders attended the opening ceremony of the event to witness the grand opening of this fashion event.

In è s GINON, President of Greater China of France Zhiao Exhibition Group, announced in the opening speech that this exhibition takes "vertical integration of the whole industry chain" as the core strategy, and builds a global fashion business matrix through diversified expansion of exhibits, deep vertical linkage of industries and international service upgrading. She focused on the unveiling of the "Innovation Exhibition of the Source of Fashion · Shanghai", which will set sail in June, emphasizing that it will link the resources of the Yangtze River Delta and the Great Bay Area, reshape the cross-border ecosystem with the digital wave, and create a strong magnetic field of "trend+technology+trade" for global buyers and supply chain enterprises. She pointed out that the exhibition is not only a hub for accurate matching between supply and demand, but also a potential energy for innovation that leverages the transition of the industrial value chain with cross-border intelligence and creativity to accelerate the embedding of Chinese fashion into the global double cycle pattern.

In è s GINON, President of Greater China of France Zhiao Exhibition Group

Jia Zhanrong, President of the Ordos Council for the Promotion of International Trade and President of the Ordos Federation of Overseas Chinese, also delivered a deep speech: Warmly congratulate the grand opening of the 30th FS Fashion Source Shenzhen Exhibition and AW25 Shenzhen Original Fashion Week! Ordos has the world's largest high-quality cashmere producing area, with an annual output of 3500 tons of cashmere, accounting for 22% of the country and 13% of the world. The industrial chain covers all aspects of raw materials, research and development, design and manufacturing. In this exhibition, the Ordos Cashmere Exhibition Group selected 8 cashmere enterprises in the city to interpret the geographical business card of "world-class cashmere origin" and show the luxury and legend of Chinese cashmere.

Jia Zhanrong, President of the Ordos Council for the Promotion of International Trade and the Ordos Federation of Overseas Chinese

Zhang Xiangquan, Director General Manager of Smart Open City (Shenzhen) Exhibition Co., Ltd. and Executive Chairman of Shenzhen Garment Supply Chain Association, also explained in the opening speech, Fashion Source Shenzhen Exhibition and Shenzhen Original Fashion Week always take the whole industrial chain of textile and clothing as the foothold, forward-looking trend as the guide, design innovation as the core, and resource integration as the link - this exhibition not only comprehensively presents the cutting-edge achievements of the integration of science and technology and aesthetics, but also through the accurate matching of commerce and trade and the in-depth coordination of industry and finance, It not only builds a bridge for global merchants to open up a blue ocean of dual cycle markets, but also injects tremendous momentum into the high-quality integration and upgrading of the industrial ecosystem!

Zhang Xiangquan, General Manager of Zhi'ao Pengcheng (Shenzhen) Exhibition Co., Ltd. and Executive Chairman of Shenzhen Garment Supply Chain Association

Later, Romain PEIFFERT, CEO of the Greater China Region of the French Zhiao Exhibition Group, delivered a speech at the launching ceremony of the "Star Start Plan": "Shenzhen Original Fashion Week 'Star Start Plan' aims to build an efficient bridge between designers and the global industrial chain, with oriental aesthetics as the core, and promote the dialogue between Chinese design forces and the world." He stressed that, The plan will systematically support the innovative transformation and commercial landing of new designers, help them move from local to international, and inject the innovation gene of "Shenzhen creation" into the global fashion ecology.

Romain PEIFFERT, CEO of Greater China of France Zhiao Exhibition Group

Later, the opening show was led by the UNCODED brand. With the theme of "interweaving interweave", the show took advantage of the tassel pattern of Shaman civilization and the rebirth of bronze mirror digital totem - laser etched cutting-edge technology fabric and wearable technology matrix to dance with sound and light, and opened a sensory corridor to shuttle between the city and the wilderness in the field of virtual reality resonance. When the holographic projection copper bead sweeps the mirror device along with the pleated skirt, the breath of ancient sacrifices and the pulse of modern intelligent equipment are at the same frequency here, injecting the energy pulse of primitive spirituality into the fashion narrative in the scientific and technological era.

The series works together with HUAWEI Pura X, HUAWEI FreeBuds 6, HUAWEI FreeClip and HUAWEI WATCH GT 5 to reconstruct the smart life scene of avant-garde fashion with scientific and technological products as the link. Among them, HUAWEI Pura X is the first wide folding mobile phone, which leads the wide fashion taste with the avant-garde 1610 wide design. At the same time, it adopts constructivism design, which is avant-garde and avant-garde. HUAWEI Freebuds 6 fashion pioneer's full surface drop shaped aesthetic design, which looks like flowing smart drops on the ear, showing the fashion charm.

Eight vertical exhibition areas

Textile full chain polymerization enabling

Setting of this exhibition Eight vertical theme exhibition areas of fashion ready to wear, fabrics, accessories, knitting, yarn, designer brands, fashion accessories and fashion sports We will integrate upstream and downstream supply chain resources, midstream textile manufacturing forces, and downstream clothing brands and designer ecology, accurately solve procurement problems, and help exhibitors and visitors maximize benefits.

Many exhibitors show their own strengths, Ready to wear exhibition area Gather domestic high-quality fashion manufacturing enterprises, such as Huasi, Yuli Beauty, Yuhu, Xuanxu, Qiyue and other enterprises with high-quality products to show their strong manufacturing strength from design to production, and present the exquisite craftsmanship and innovative achievements of the contemporary clothing industry chain. Designer brand exhibition area Gather 80+independent design brands full of creativity and foresight. Pioneer brands such as Guyue Riji, Xiangyun Yijian, SFAA Hong Kong Green Fashion Museum will show their unique aesthetic concepts and market competitiveness here, bringing more original inspiration and business opportunities to the industry. Fabric exhibition area The high-quality fabric suppliers in the industry: Zhejiang Zhenzhen Textile Technology Co., Ltd., Guangdong Yifang Textile Co., Ltd., Hangzhou Zhuoda Dyeing and Finishing Co., Ltd., Guangzhou Pinwei Textile Technology Co., Ltd. and other enterprises will participate in the exhibition with the latest developed high-end fabrics, covering functional, sustainable, fashion and other directions, to meet the diversified needs of brands and manufacturers.

　　 Sports exhibition area Focusing on sports technology and sustainable innovation, Lanjing Group, Shenzhen Kefang Industrial Development Co., Ltd., Dezhou Huayuan Ecological Technology Co., Ltd. and other industry-leading enterprises bring high-performance, environmentally friendly materials and cutting-edge technology. Knitting and yarn exhibition area Consisting of well-known domestic yarn and knitting fabric enterprises, Dexin Cashmere, Bosen Textile, Chunxue Cashmere, Zhonghe and other brands bring high-quality raw materials and innovative processes to promote the deep integration of knitting fashion and comfort experience. In addition, Textile industry cluster Together with advantageous enterprises, Ordos Cashmere Exhibition Group and Dalang Woolen Textile Exhibition Group carefully selected high-quality enterprises in the industry to participate in the exhibition in a "group", focusing on displaying the powerful supply chain resources of the industrial cluster, promoting the precise connection between upstream and downstream, and accelerating the landing of trade and industry cooperation.

Special exhibition area

Create a leading trend and move the future green

The exhibition also has several special exhibition areas: knitting fashion trend presents 26SS knitting fashion trend with multi-dimensional visual interaction, creating an immersive fashion experience space.

Around the fashion trend, the "material" selection area combines creative design, art display and cutting-edge technology to display 200+selected fabrics, providing inspiration and product development direction for designers and enterprise R&D teams.

The exhibition area of sustainable fashion design exploration was set up together with On The RISE sustainable innovation platform to promote the development of fashion industry towards environmental protection and sustainability through multi-dimensional display.

FS China Garment Supply Chain Summit

Zero Based Mindset

The Fashion Source China Garment Supply Chain Summit continues the dual track and parallel exchange platform. With the theme of "Zero Based Mindset" and the main line of "empty cup thinking", it focuses on the innovation of the knitting industry and the awakening of fashion culture, and sets up four core sectors: from global fashion trends, artificial intelligence design to original brand breakthrough, It not only interprets the industry code of sustainable innovation and technology empowerment, but also launches a war against cultural prejudice. Through the collision between 40+original brand entity performances and cutting-edge issues, a dialogue field integrating traditional technology, digital innovation and oriental aesthetics has been built, providing a full dimensional solution from business strategy to cultural confidence for industrial upgrading.

MoFun Fabrics, the branch venue of MoFun Fabrics, takes the "two-way rush of material innovation and humanistic awakening" as the thread, and sets up three core segments: from clothing material R&D innovation, consumption trend decoding to intangible cultural heritage technology activation practice, which not only discusses sustainable material breakthrough and design transformation under the scientific and technological empowerment, but also focuses on the dialectical relationship between intangible cultural heritage inheritance and commercialization in the capital wave. Through the in-depth dialogue between industry, university and research, the ecological chain of consumption insight driving product development and intangible cultural heritage experience colliding with the era proposition is connected to provide the industry with a way of breaking the situation from technology iteration to cultural value reconstruction.

Shenzhen Original Fashion Week

Shape the New Origin

The theme of AW25 Shenzhen Original Fashion Week is "Shaping the New Origin". On the first day, many brands presented many big shows. The designer brand exhibition gathers 80+domestic cutting-edge design forces and high-quality clothing enterprises, selects designer brands from multiple dimensions, carries out one-on-one precise invitation, and combines the on-site exhibition area with the targeted invitation system of buyers to achieve efficient offline ordering.

This season's Fashion Week launched the strategic project "Star Start Plan" at the same time, focusing on "connecting global creativity and enabling commercial landing", focusing on Hong Kong, Macao, Taiwan and overseas Chinese designers and international newcomers, and helping creative transformation through zero threshold access, industry university research linkage and full cycle support system.

The plan will provide one-stop services from creative verification to international channel expansion, help designers to realize the brand transition from local to global, and realize the double breakthrough of cultural value and commercial value. Fashion Source and Shenzhen Original Fashion Week have formed the trinity platform value of "trend policy source+commercial transformation+sustainable innovation". In the next two days, we will continue to take Shenzhen, the "City of Design", as the core stage, to bring more inspiration and opportunities to the industry, gather global fashion elites, explore the future development direction of the industry, and continue to release the synergy potential of the global fashion industry.