361 ° Global Brand Spokesperson Nicola Jokic Made His All-Star Debut And JOKER1 GT Made Its Debut

On February 17, the NBA All Star Game was held at the Chase Center in San Francisco. Nicola Jokic, the 361 ° global brand spokesman, made his debut as the Western All Star. He was selected as the NBA All Star for seven consecutive times and was selected as the first team for five times, proving once again his position as the top player of the NBA. As the only domestic sports brand spokesperson selected in the starting lineup, 361 ° has again received widespread attention worldwide. 　

Jokic was re elected as an All Star, and his extraordinary strength demonstrated the value of brand cooperation

As one of the most dominant centers in the NBA today, Nicola Jokic continued to demonstrate his extraordinary technical ability this season. Since the 2024-2025 NBA regular season, Jokic has played 49 games with an average of 29.8 points, 12.6 rebounds and 10.2 assists per game, and his top performance of triple doubles per game shows his versatility. His triple double performance has become the norm. He has helped the team win consecutive victories at critical moments for many times, further consolidating his position as the top player in the league.

Jokic's stability and comprehensiveness make him a frequent visitor to the All Star Game. This time, he was selected as the 361 ° global brand spokesperson again, which strongly promoted the brand's exposure in the international market and accelerated the process of brand globalization.

The All Star Game Shows Dominance, Jokic Makes His First Appearance with JOKER1 GT

In the first semi-final of this year's NBA All Star Game, Jokic's Barkley team played against Kenny, and finally reached the final of the All Star Game with a score of 41-32. Jokic's "non-traditional center" play method redefines the game. High position coordination, hand to hand pass, back to body single play and three-point threat are combined. There is almost no dead angle of attack, and it does not rely on sports ability. The play method is efficient and sustainable. This unique playing method not only won him the reputation of "cute contrast", but also further enhanced his influence in the All Star Game.

On the same day, Jokic's all-star JOKER1 GT with 361 ° upper foot color matching was officially unveiled for the first time. JOKER1 GT is a flagship signature shoe specially designed for defender players. Compared with JOKER1, which is changed from middle top to low top, it is more suitable for quick start and flexible transformation. At the same time, as the first pair of full-length rough embryo supercritical combat shoes made in China, its resilience is 16% higher than the critical foam propulsion ratio of aliphatic carbon, and it is matched with large-area carbon plate to enhance the torsional stability of support. The sole pattern is integrated with the Serbian traditional pattern, which has both practical performance and commuting needs, and is known as the first pair of "formal boots" for young people. JOKER1 The exposure of GT not only demonstrated the strength of 361 ° in product design and innovation, but also further deepened the cooperation between the brand and the stars.

From Serbia to NBA, long-term brand value construction under in-depth cooperation

February 19 Day 30 is Jokic's 30th birthday, and the All Star Game is held on the eve of his birthday. This special time node adds more emotional value and significance to the All Star Game. At the age of 30, Jokic is at the peak of his career. 361 °'s cooperation with him is based on long-term strategic planning rather than short-term market strategy. This kind of in-depth cooperation not only reflects the brand's recognition of Jokic's personal strength and influence, but also conveys the brand spirit of 361 ° "more love", showing the brand's determination to grow together with the stars.

361 °'s cooperation with Jokic is not limited to the commercial level, but will deliver brand value through a series of in-depth projects. For example, the brand has created a personal exclusive JOKER series product line for Jokic, covering basketball shoes and sportswear; At the same time, the two sides continue to deepen cooperation, build a bridge for basketball cultural exchanges between China and Europe, and promote the integration of Chinese and foreign basketball culture.

In the future, 361 ° will work with Jokic for a long time. On the one hand, 361 ° will continue to innovate products to improve the game experience and bring more surprises to basketball fans around the world. On the other hand, 361 ° will fully support Jokic's career development, help him write a new chapter in the basketball field, and jointly inject new vitality into the global sports market to create more possibilities.