How Do Buyers Usually Choose Which Purchase Channels

In today's era of pursuing individuality and quality, the buyer's shop has become a new favorite in the fashion industry because of its unique choice of goods and service experience. Many people are curious about the channels through which so many new styles are purchased in the buyer's shop? What purchasing channels do buyers usually have What about? Let's take a look.

1. Participate in fashion exhibitions

Fashion exhibitions are an important way for buyers to obtain the latest fashion information and explore new brands. Every year, various large-scale fashion weeks and trade exhibitions are held around the world, such as Paris Fashion Week, New York Fashion Week, Milan Fashion Week, etc. By attending these exhibitions, buyers can directly communicate with brand designers, understand the story behind the brand, and have the opportunity to purchase the desired goods at a preferential price.

2. Brand ordering meeting

Clothing order meeting is a market operation mode in which clothing enterprises invite distributors and franchisees to place orders in a centralized manner, and then ship goods in batches according to customer orders. As a buyer's shop, you can participate in this order meeting more often, so as to get the latest style of the brand and order discount.

Generally, each brand clothing enterprise should hold at least two order meetings every year, which are mainly divided into spring summer and autumn winter. The spring summer order meeting is generally arranged in September October of the previous year, and the autumn winter order meeting is generally arranged in April May of the current year.

3. Direct cooperation with brands

For brands with certain popularity and influence, buyers can obtain goods by directly contacting the brand side or its agents. This way can not only ensure the quality of goods, but also enjoy more favorable purchase prices. In addition, establishing long-term cooperation with brands can also help to obtain exclusive styles or limited edition products.

4. Use e-commerce platform

With the development of Internet technology, e-commerce platforms have become an important channel for buyers to obtain goods. Whether it is internationally renowned e-commerce platforms such as Amazon, eBay, etc., or domestic Taobao, JD, etc., there are a large number of brand businesses and independent designers. Through these platforms, buyers can select appropriate products according to their own needs and enjoy convenient online trading services.

5. Factory direct purchase

For some production brands or small independent designers, buyers can also choose to cooperate directly with the factory. This way can not only reduce the cost of intermediate links, but also customize specific styles and quantities of goods according to the needs of the store. However, this also requires the buyer to have certain market judgment and negotiation skills.

6. Second hand market and auction

For some high-end luxury brands or antique jewelry products, buyers can also consider looking for supply from the second-hand market or auction. Such channels can often find some rare classic styles or limited edition goods, adding unique charm to the store.

7. Social media platform

With the rise of social media, more and more niche brands and independent designers have begun to display their works through Instagram, Pinterest and other platforms. By following these accounts, buyers can find emerging brands in time and establish contacts with them to obtain first-hand resources.

8. Wholesalers and agents

It is also a common practice for buyers who do not have direct cooperation conditions with brands to purchase goods through regular wholesalers or agents. These suppliers usually have stable supply channels and strong price competitiveness, and can meet the basic needs of buyers' stores.

9. Resource sharing among buyers

Information exchange between peers is also a very valuable resource. By establishing a cooperation network within the buyer circle and sharing the source information and procurement experience, the procurement efficiency and competitiveness of the entire industry can be effectively improved.

in summary, Purchase channel of the buyer's shop There are many ways to choose, which way depends on factors such as store positioning, target customers and personal preferences.

For excellent buyers, the core of assembling goods is to assemble suppliers, not to assemble funds. Product series planning is required before assembling goods to ensure the sense of series. Only by purchasing goods with high recognition can we stand out from the homogeneous market.