The Market Is Warming Up, And Textile Machinery Enterprises Have A Stronger Sense Of Urgency

The Spring Festival holiday in the Year of the Dragon has just passed, and many textile machinery enterprises are already in a busy scene. Due to full orders, many textile machinery enterprises quickly returned to work and production after the holiday, and even immediately entered the state of overtime production. With a new spirit and high morale, they are trying their best to start the journey of 2024.

　　 Order got off to a good start

In order to ensure the smooth completion of production tasks, many employees of textile machinery enterprises started their busy work after a short rest this year.

The marketing center of Jingwei Intelligent Textile Machinery Co., Ltd. (hereinafter referred to as "Jingwei Intelligent") has entered the state of commencement since February 14 (the fifth day of the first month), and started loading and shipping equipment. From the fifth day of the first lunar month to the eighth day of the first lunar month, the marketing center continuously shipped 28 trucks to ensure that the equipment of Ya'an Shengshan Project can be shipped in time and installed smoothly. On February 15 (the sixth day of the first month), the staff of Jingwei Intelligent Combing Business Department returned to their posts. The installation of new equipment on site is being accelerated, the machine is running at high speed, the manufacturing personnel process parts at a high standard, and the assembly personnel are busy and orderly carrying out assembly operations. At the same time, the installation team has also gone to the customer's site to install the equipment.

On February 16, Saite Global Machinery (Qingdao) Co., Ltd. (hereinafter referred to as "Saite Global") held the first delivery ceremony for the New Year. Heavy trucks loaded with products of the intelligent roving machine and the intelligent packaging and logistics system of bobbin yarn from the company slowly drove out to customers. "Global Group's performance in 2023 hit a record high again. The sales of two core main products of Saite Global, namely, the drum yarn intelligent logistics packaging system and the thick and thin combined intelligent roving machine system, grew strongly against the trend, and the operating income and net profit increased significantly. In January 2024, the sales collection reached a new high again, achieving a good start." Talking about the development of enterprises in the recent stage, Guo Jiayang, deputy general manager of Saite Global, told China Textile News. It is reported that after the Spring Festival, all employees of Saite Global put into an orderly work. At the beginning of the Year of the Dragon, intensive delivery mode was started, and the departure work was in full swing. Saite Global will spare no effort to ensure the customer's delivery demand.

On February 17 (the eighth day of the first month), the production workshop of Tianmen Textile Machinery Co., Ltd. (hereinafter referred to as "Tianmen Textile Machinery") was already buzzing with machines. The drawing frame to be sent to Shandong Yuncheng Hengfa Textile Co., Ltd. was dressed up and ready to go. The staff were full of spirit and a festive atmosphere. At the beginning of the new year in 2024, Tianmen Textile Machinery Co., Ltd. reported sales successes frequently. In order to ensure user production, the production workshop maintained full capacity production, and ensured equipment orders and fashion car shipment from multiple customers.

On February 18, the three subsidiaries of Zhejiang Rifa Textile Machinery Co., Ltd. started work at the same time, and trucks loaded with Rifa textile machinery products drove out of the three major factories and sent them to customers everywhere.

According to Lv Yongfa, the general manager of Shandong Rifa Textile Machinery Co., Ltd. (hereinafter referred to as "Shandong Rifa Textile Machinery"), in 2023, Shandong Rifa Textile Machinery will not only set a new record of monthly and annual output, but also achieve a record annual profit. At present, the orders in hand of enterprises have exceeded 50% of the annual plan in 2024. It is estimated that the sales of 500 million yuan can be achieved in the first quarter, and it is certain that the new year will start well and create a new record.

　　 Start the first lesson Improve skills and focus on safety

At the beginning of the New Year of the Dragon, while busy with order and delivery, many enterprises have carefully prepared and planned to learn the first lesson of starting work, and further improve employees' work skills and safety awareness.

On February 17, the first product knowledge training in 2024 was held by Wuxi Hongyuan Electromechanical Technology Co., Ltd. (hereinafter referred to as "Hongyuan Technology"), and employees from Hongyuan Technology Marketing Center, Import and Export Corporation, Finance Department, Procurement Department, Manufacturing Department and other relevant departments participated in the training. Chen Zhihong, secretary of the party committee, chairman and general manager of Hongyuan Science and Technology, said that the first lesson of the commencement made employees better understand the company's product knowledge, expand new skills, and make full preparations for the smooth promotion of the work in 2024.

Hongyuan Technology has identified 2024 as the "year of lean management improvement". Chen Zhihong said: "In combination with the current situation, the enterprise actively guides all staff to take on responsibilities, innovate constantly, and overcome various difficulties to promote the company's stability and development. At the same time, it takes the initiative to make changes, strengthen management, focus on effectiveness, and promote stability with progress, so as to accumulate strength for the high-quality development of the company and gradually form a virtuous circle of development. Focusing on the new development trend of the textile machinery industry, adhere to science and technology, improve development efficiency, and constantly enhance core competitiveness; Adhere to relying on technical advantages to promote market structure optimization, highlight new product market development, and further enhance the brand influence of high-end users; Benchmark advanced enterprises, vigorously promote lean management, strengthen system implementation, and constantly improve enterprise operating efficiency; Broaden the investment path, promote strong chain extension around the development of leading product industries; Perseverance in exploring and developing new tracks and creating new quality productivity for enterprises. "

Qingdao Hongda Textile Machinery Co., Ltd. (hereinafter referred to as "Qingdao Hongda"), in order to effectively strengthen the implementation of the company's main responsibility for safety production, firmly adhere to the idea that "the first thing to start work is to focus on safety", has taken various forms and carried out the activity of "the first lesson to start work" in Spring Festival safety at different levels.

On February 18, the day before going to work after the Spring Festival, Qingdao Hongda organized a special training meeting on "the first lesson of starting work" for Spring Festival safety, which provided safety education and training for company leaders, main heads of departments and safety officers. Participants watched the video of production safety accident warning education, learned lessons from the accident, strengthened safety awareness, and built a strong ideological defense line. On February 19, the first day of work after the Spring Festival, each department of the company held a general meeting of all employees. The department head organized employees to watch the safety warning education video, and made deployment on the state of mind, site management, hidden danger troubleshooting and other aspects after returning to work. Through training, all employees are educated and mobilized to enhance their safety awareness, implement safety measures and quickly enter the working state.

　　 There are ups and downs in the market. The most important thing is to improve your internal skills

Shen Fangyong, Chairman of Tianmen Textile Machinery Co., Ltd., believes that the reason for the increase of orders in the recent stage is mainly due to the strong distribution and promotion of new products and effective brand cultivation and shaping.

In 2023, the research and development of Tianmen textile machinery products has achieved fruitful results, and TM2 and TM3 series drawing frames represented by TM21, TM23, TM25, TM27, TM29, TM35 and other models have been successively developed. At the same time, Tianmen Textile Machinery Co., Ltd. continued to promote the construction of the "smart factory" project, and the intelligent manufacturing showed initial results, basically completing the equipment procurement and upgrading of the production line. So far, two intelligent production lines have been put into use at full load, of which the horizontal processing production line has realized unattended at night and 24-hour uninterrupted operation. Through intelligent equipment transformation, Tianmen Textile Machinery basically realizes flexible production, automatic storage and logistics, and modern information management. Through a series of effective measures, the market share of Tianmen textile machinery products has steadily increased. By focusing on key customers and projects, the company's position in the industry has been further stabilized; Through brand cultivation and advertising planning, the company's influence continues to increase; Through product distribution and promotion in key areas, new customers and projects have emerged. Talent recruitment has achieved the set goal, and echelon construction has taken shape; The management work is steady, and the enterprise foundation is consolidated; Cultural activities are flourishing, and enterprise vitality is further demonstrated.

But good performance does not mean that enterprises can slow down the pace of improvement. Shen Fangyong believes that the current competition in the textile machinery equipment market has been completely the market competition of high-end products, rather than simple price competition. In this environment, only a few enterprises are destined to survive.

Shen Fangyong said: "The goal and focus of the company's development in the next period is to take independent innovation as the driving force, lead the development of industry technology, build a digital and intelligent textile equipment manufacturing enterprise; take existing products as the main body, integrate domestic and foreign technology and talent resources, further expand the product chain, and establish a first-class textile machinery research and development center and textile machinery production base; With the goal of promoting the listing of enterprises, we will introduce strategic partners, continue to grow bigger and stronger, steadily advance towards the goal of diversification and internationalization, and cultivate international brands with core competitiveness. We will strive to realize the vision of "being a lean example of national industry and a leading enterprise in textile equipment" as soon as possible. "

Saite Global has always maintained the sense of urgency of "going forward or going out". Guo Jiayang believes that the previous achievements come from the continuous investment and innovation of Global Group to build "Global Smart Factory" since 2020. The software company invested by Globegroup strongly enables Globegroup's electromechanical integration equipment in visual inspection, big data operation and maintenance, information integration and other aspects. With the introduction of the fourth generation of intelligent cylinder yarn logistics packaging system and the new generation of intelligent roving machine to the market, Universal's "electromechanical hose integration" intelligent equipment better meets the needs of customers for transformation and upgrading in the new era, solves the pain points and blockages in the market, and is loved by customers at home and abroad.

In 2024, "focus, innovation and breakthrough" will be the key words for the development of Global Group. Saite Global will continue to focus on customer experience, benchmark world-class textile machinery enterprises, and comprehensively improve product competitiveness. Guo Jiayang said that in the new year, Universal's star service system of "new height service" will be comprehensively upgraded to help customers cope with the manpower shortage and management problems in the new era. The enterprise will also continue to increase innovation, fully embrace new technologies and new models, help global textile enterprises build smart factories, and make breakthroughs in the direction of high-end, intelligent, and green. "In the new year, the global and industrial economic situation is still complex and severe, but Global Group is confident in the textile industry and its own development and future, and we will gather together to look far and live in the new," said Guo Jiayang.

(Source: China Textile News Author: Wang Jizheng)